3 FMCG Brand Campaigns Authentically Engaging Gamers
2023 has seen another meteoric rise of advertising specifically targeting gamers. Away from endemic gaming products, the fast-moving…
Sheyna Garicano Gordon
Overwolf Pays $201 Million to In-Game Creators in 2023
Since 2010, Overwolf has worked tirelessly to build the ecosystem for the in-game creator economy through our industry-leading tech stack…
3 Important Tactics To Improve Every Brand’s In-Game Advertising Results
The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in terms of influence and revenue…
Advertising to Gamers in 2024: How Brands are Owning Gamers’ Epic Wins
As a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching…