Gaming advertising is taking a major stage at Cannes Lions!
This year, Overwolf Ads arrives at the world's biggest creative and advertising festival as a sponsor, with four activations and a team of senior leaders ready to connect.
Yes We Cannes! Welcome Party
๐ Monday June 22, 5:00 PM
Join us for a welcome party that brings together leaders across brands, agencies, media, and technology. Sponsored by Infillion, Overwolf, Yieldmo, and Rise.
RSVP here: Yes We Cannes! 2026
Cannes We Have Your Attention? Happy Hour
By: Unplugged Collective
๐ Tuesday June 23, 4:00 PM
๐ On the Croisette, directly next to the Martinez Hotel
Sponsored By: Overwolf, Magnite, tvScientific|Pinterest
A more relaxed setting for deeper conversations. Join Overwolf and the Unplugged Collective at one of the most iconic spots on the Croisette, right next to the Martinez Hotel.
Join us on stage!
Unplugged Sessions - The Attention Shift: Where Brands Are Winning in Non-Traditional Inventory
๐ Tuesday June 23, 12:30 PM
๐ The Pavilion, next to the Martinez Hotel
The next wave of audience attention is being built in places that do not always fit the traditional media plan. Gaming environments, creator platforms, community spaces, gifting moments, and emerging digital experiences are creating new ways for brands to show up with relevance. With voices from Overwolf, Butler/Till, and Livewire, this conversation will explore how marketers are evaluating non-traditional inventory, what makes these environments valuable, and how brands can better understand, measure, and invest in attention as it shifts across culture, content, and community.
Speakers:
- Shahar Sorek, CMO of Overwolf
- Jackie Lyons, Chief Planning Officer, Havas
- David Dufield, GM, EMEA, Livewire
- Beau Avril, SVP, Global Media & Partnerships, MrBeast
Moderated by Rema Vasan, Former Head of North America Business Marketing, TikTok | Global Marketing Executive & Keynote Speaker TikTok
Unplugged Sessions - The New Living Room: Where Premium Attention Actually Lives
๐ Tuesday June 23, 3:30 PM
๐ The Pavilion, next to the Martinez Hotel
The contemporary living space has moved beyond the constraints of a single display or viewing habit. As audiences transition seamlessly between gaming, streaming, social interaction, and CTV, the industry faces critical inquiries regarding where attention is most potent and how brands can quantify its value. Featuring insights from tvScientific, Overwolf, and Magnite, this session investigates the evolution of premium engagement within todayโs entertainment landscape, from interactive gaming experiences to performance-led programmatic video.
We will explore how marketers can pinpoint high-impact attention, link media exposure to tangible results, and establish a resonant presence within the modern home environment.
Speakers:
- Shahar Sorek, CMO of Overwolf
- Sally Barton, Director, Marketing Growth Strategy, Mondelฤz International
- Ashley Wheeler, SVP, DV+ Platform at Magnite
- Heather Carver, Chief Customer Officer at tvScientific|Pinterest
- Joanna O'Connell, Chief Intelligence Officer, Omnicom
Meet us in Cannes
The Overwolf Ads team in attendance: Shahar Sorek (CMO), Eyal Betzalel (COO), Naor Golan (Global Lead, Programmatic Demand Growth and Partnerships), Nick Kaplan (VP, Business Development and Supply Growth), and Or Shaltiel (Head of Programmatic).
If you are in Cannes and want to talk attention measurement, programmatic gaming, or what the Adelaide AU Ecosystem actually means for your planning calendar, reach out to set up time.
About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly users across hundreds of the world's biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancรดme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.