Overwolf Blog

Overwolf Ads is coming to Cannes Lions 2026

Overwolf Ads is coming to Cannes Lions 2026

Gaming advertising is taking a major stage at Cannes Lions!

This year, Overwolf Ads arrives at the world's biggest creative and advertising festival as a sponsor, with four activations and a team of senior leaders ready to connect.


Yes We Cannes! Welcome Party

πŸ• Monday June 22, 5:00 PM

Join us for a welcome party that brings together leaders across brands, agencies, media, and technology. Sponsored by Infillion, Overwolf, Yieldmo, and Rise.

RSVP here: Yes We Cannes! 2026


Cannes We Have Your Attention! Happy Hour

By: Unplugged Collective

πŸ• Tuesday June 23, 4:00 PM

πŸ“ On the Croisette, directly next to the Martinez Hotel

Sponsored By: Overwolf, Magnite, tvScientific|Pinterest

A more relaxed setting for deeper conversations. Join Overwolf and the Unplugged Collective at one of the most iconic spots on the Croisette, right next to the Martinez Hotel.

RSVP Here.


Join us on stage!

Unplugged Sessions - The New Living Room: Where Premium Attention Actually Lives

πŸ• Tuesday June 23, 3:30 PM

πŸ“ On the Croisette, directly next to the Martinez Hotel

Speakers:

  • Shahar Sorek, CMO of Overwolf
  • Ashley Wheeler, SVP, DV+ Platform at Magnite
  • Heather Carver, Chief Customer Officer at tvScientific|Pinterest

RSVP Here.

Watch this space, more information to come!


Meet us in Cannes

The Overwolf Ads team in attendance: Shahar Sorek (CMO), Eyal Betzalel (COO), Naor Golan (Global Lead, Programmatic Demand Growth and Partnerships), Nick Kaplan (VP, Business Development and Supply Growth), and Or Shaltiel (Head of Programmatic).

If you are in Cannes and want to talk attention measurement, programmatic gaming, or what the Adelaide AU Ecosystem actually means for your planning calendar, reach out to set up time.


About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly users across hundreds of the world's biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, LancΓ΄me, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.

For more information on Overwolf, visit www.overwolf.com/ads.