A step-by-step framework for justifying a gaming line item to finance, leadership, or a client, built around proof rather than enthusiasm. US game ad revenue is on pace to surpass 10 billion dollars by 2029, according to EMARKETER. Despite that growth, in-game advertising still represents roughly 2.
A channel-by-channel look at where 18–25-year-old attention actually lives, and why gaming environments deserve a planning line of their own. Linear TV reaches a shrinking share of 18-25-year-olds with each passing year. Long-form video, short-form social, live streaming, audio, and
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you're in the right place. Each month, we interview the industry's brightest minds to uncover in-depth and tangible
OTT and In-game solve fundamentally different problems: one builds premium streaming reach, the other captures attention during active participation. The strongest media plans treat them as complements, not competitors. Choosing between OTT and in-game advertising isn't just a choice between two media channels. It's
How to treat gaming as a core media line rather than a one-off test - and where Overwolf Ads fits into the plan. Gaming accounts for less than 5 percent of worldwide media investment despite commanding a large share of consumer attention, according to eMarketer's January 2026 Video
MAD//Fest London 2026 brought together 16,000 marketers, brand leaders, and agency decision-makers across three days in the city. Here is a look back at how the Overwolf Ads team spent the week. On Stage: giffgaff, Gaming & A Guide to Being Radically Disruptive from Product to Media
Gamescom is the world's largest gaming event, and every August it becomes the place where the industry's most important conversations happen. Studios, developers, brands, and platforms converge on Cologne to figure out what gaming looks like next. This year, the Overwolf pack will be there in
Standard pre-roll videos and pop-up ads don't automatically capture attention simply because they appear inside a game. For Gen Z gamers - a demographic that's difficult to reach through traditional media and highly sensitive to interruptions - advertising works best when it becomes part of the
At Cannes Lions 2026, Overwolf CMO Shahar Sorek took the stage to discuss one of the most pressing questions in marketing right now: where has audience attention actually gone, and how do brands follow it there? During the session, Shahar explored how gaming environments, creator platforms, community spaces, and gifting
Cannes Lions 2026 was a full week for the Overwolf Ads team - panels, happy hours, and conversations about where attention is actually going. Here is a look back. The Attention Shift: Where Brands Are Winning in Non-Traditional Inventory Shahar Sorek (CMO of Overwolf), Jackie Lyons (Chief Planning Officer, Havas)
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
Every summer, the 16-24 year old cohort disappears into their setups. They play through full weekends. Session lengths run for hours. This is where their attention goes from June through July, concentrated and largely uncontested by brand media. Then August hits. As students and parents start spending more time
You have a trailer ready to go. Your CMO is asking for third-party-audited reach, and your media plan demands ten AAA titles. However, attempting to execute this plan reveals a critical challenge: in-game advertising is not a single, unified channel, it is a collection of incompatible scorecards.
MAD//Fest is the UK advertising industry's annual gathering for the ones who push back. This July, two brands that have built actual disruption into their products and their media plans take the stage together at The Truman Brewery in London. Overwolf Ads and giffgaff will be joining
Overwolf Ads is closing the week with two more awards at The Drum Awards Americas - adding to the Silver we picked up at The Drum Awards Marketing EMEA 2026 just yesterday. The wins: * Gold - Entertainment and Consumer Technology * Bronze - Gaming Both awarded for the Nobody 2 x Fortnite campaign, created
Overwolf Ads has taken home a Silver award at The Drum Awards Marketing EMEA 2026, one of the most prestigious recognition programmes in the industry. Our win: * Silver - Entertainment & Consumer Technology This recognition reflects the power of gaming as a cultural platform, and what's possible when brands
Key Takeaways * YouTube is the structural breadth anchor: Nine-in-ten U.S. teens use it [Pew Research], with 70% of Gen Z adults spending an hour or more per session [Morning Consult]. * Short-form video functions as a product research surface, not just entertainment [Search Engine Journal]. * Contextual in-
Gaming advertising is taking a major stage at Cannes Lions! This year, Overwolf Ads arrives at the world's biggest creative and advertising festival as a sponsor, with four activations and a team of senior leaders ready to connect. Yes We Cannes! Welcome Party 🕐 Monday June 22, 5:00