Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.

Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.

This month, Nathan Lindberg is joined by Pascaline Forget, Senior Media Manager at a global consumer packaged goods company and Co-Chair of the IAB Canada Gaming Committee.

Pascaline began her career agency-side at Havas Media and Initiative Media, went on to McDonald's Canada's national media strategy and activation team, and now plans media across household brands. A lifelong player, she got into gaming through her three older brothers' consoles, fell for Halo, and is deep into League of Legends today.

In this episode, hosted by Nathan Lindberg, VP Global Brand Partnerships at Overwolf, we explored:

• What marketers should know about reaching Canadian players
• How brands can turn epic gaming moments moment into a branded one
• Why 60,000 players with your brand for an hour can beat a million half-second impressions
• How brands can show up around GTA 6 without touching the game

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Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Netflix, Dodge, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more. 

For more information on Overwolf, visit www.overwolf.com/ads.