A collection of 7 posts
With a market of more than 3.2 billion gamers globally and an economy size of $180 billion, video game culture has been established as a key focal point in brands' 2024 marketing strategies. Despite its wide-ranging demographics, advertisers are beginning to become aware that at the heart of
In 2023, Roblox, Fortnite, and Overwolf combined paid over $1 billion to creators. Overwolf, which includes the CurseForge platform as the…
It should come as no surprise that fashion brands were first movers into the ever-expanding world of gaming from an advertising…
As the advertiser engines start firing up in 2024, gaming continues to cement itself as a stand-alone vertical of interest for every brand…
2023 has seen another meteoric rise of advertising specifically targeting gamers. Away from endemic gaming products, the fast-moving…
The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in terms of influence and revenue…
As a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching…