News

A collection of 11 posts

Overwolf Blog - Your gateway to UGC trends, creator stories, and Overwolf updates
Overwolf, Xbox & Apple News join Yahoo DSP’s Premium Publisher AI

Overwolf, Xbox & Apple News join Yahoo DSP’s Premium Publisher AI

In November 2023, Yahoo Advertising decided to shut the doors on its premium SSP platform and instead announced huge advancements in its publisher-direct DSP offering, Yahoo Backstage. The revamped DSP offering focused on the integration of a carefully selected list of over 100 premium publishers including Warner Bros Discovery, Xbox,

Overwolf Acquires Gaming Ad Tech Leader NitroPay

Overwolf Acquires Gaming Ad Tech Leader NitroPay

We’re thrilled to announce that Overwolf, the all-in-one platform that enables creators to build, share, and monetize in-game apps, mods, and private servers, today announced the acquisition of NitroPay (rebranding to "Nitro"), a gaming ad tech company that helps website publishers monetize their site traffic and maximize