Company updates, partnerships, and milestones across Overwolf
We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing Americas 2026. Our shortlisted categories are: * Entertainment & Consumer Technology * Digital Experience * Gaming * Technology Innovation All four nominations are tied to our campaign for Universal Pictures' Nobody 2 -
Not every campaign brief asks you to build a world-first NPC of a Hollywood action star and drop him into one of Fortnite’s most-played maps. But when EssenceMediacom came to us with the task of making Universal Pictures’ Nobody 2 culturally unavoidable for 25-34 year old gamers, that’s
Overwolf Ads has won Best Gaming Platform at the Campaign Media Company of the Year Awards 2026. This win is proof of what our team has built: an advertising platform trusted by global brands to reach over 113 million monthly gamers with the kind of contextual, immersive experiences that actually
We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing EMEA 2026. Our shortlisted categories are: * Entertainment & Consumer Technology * Digital Experience * Gaming * Technology Innovation All four nominations are tied to our campaign for Universal Pictures' Nobody 2 -
We're proud to share that Overwolf Ads has been shortlisted at the Campaign Tech Awards 2026 for The 78-Minute Gamer Break campaign with Tropicana's Naked Smoothie and dentsu X. Shortlisted category: * Best Use of Gaming This nomination is recognition of what happens when deep behavioural data,
Overwolf Ads announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC gameplay behavior, hardware signals and content consumption. Gamer Grid enables advertisers to reach high-value gamers with precision and scale, both within Overwolf Ads’ premium inventory and across the broader programmatic ecosystem. With the
This year the Overwolf Ads pack is coming out in full force, and we can't wait to talk all things gaming and advertising.
We're proud to share that Overwolf Ads has been shortlisted in two categories at the Campaign Media Company of the Year Awards 2026: * Best Adtech Provider * Best Gaming Platform These nominations are a testament to how Overwolf's technology is shaping the future of gaming media, helping
Dentsu’s new Ready Player Brand report, launched at Campaign Gaming Summit - where Overwolf was headline sponsor - confirms what we’ve been seeing for years: gaming isn’t growing alongside other media in the UK. It’s replacing it. The Great Attention Rebalance: Why Gaming is the New
We’re proud to announce that we have been named finalist in the upcoming Global Business Tech Awards in the Ad Tech Company of the Year category. As the leading in-game advertising platform for brands and media agencies, this nomination is a huge honor and a testament to the hard
Overwolf’s CMO Shahar Sorek joined Marcus Liassides, SVP of Digital at Mattel, to break down what best-in-class in-game advertising looks like for 2026.
We are thrilled to announce that Overwolf has been named a winner in two categories at the ADWEEK Tech Stack Awards 2025.
We’re incredibly proud to be recognized across multiple categories: * Gold – Platform/Tech Partner of the Year * Silver – Game-Changing Technology * Silver – Entertainment & Consumer Technology * Silver – In-Game * Bronze – Best Interactive or Gamified Experience All these nominations are a testament to how Overwolf’s technology is shaping the future of in-play
We’re thrilled to share that Overwolf has been named a finalist for the Esports Supporting Platform of the Year at the 2025 Esports Awards! This category celebrates the software platforms that empower the global esports ecosystem providing the tools, technology, and infrastructure that help players, organizers, and fans connect
We’re thrilled to share that Overwolf Ads has been shortlisted across seven categories at this year’s The Drum Awards 2025.
We are thrilled to announce that Overwolf has been honoured with several wins at the Cynopsis Media Impact Awards 2025, recognising how our differentiated ad tech platform is revolutionizing the way brands and advertisers engage with over 113 million gamers. Overwolf took home awards in the following categories: * Best Ad
In the world of programmatic advertising, the US market often becomes the main focus of marketing budgets. For our global gaming network of app creators this means programmatic partnerships can often leave significant revenue opportunities untapped across smaller regions across Europe, Asia Pacific and Latin America. Whilst we are extremely
The world of gaming advertising doesn’t stand still. Campaign ideas that felt fresh last year may already look outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are reshaping the space so quickly that marketers risk falling behind if they don’t stay plugged in.