We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing Americas 2026.
Our shortlisted categories are:
- Entertainment & Consumer Technology
- Digital Experience
- Gaming
- Technology Innovation
All four nominations are tied to our campaign for Universal Pictures' Nobody 2 - a world-first in-game activation that brought the film's leading character, played by Bob Odenkirk, directly into Fortnite.
Fortnite players alone index exceptionally high as cinema-goers
There are over 1.86 billion PC gamers worldwide, and Overwolf is home to 113M of them playing the most premium titles. Among these, Fortnite players represent a goldmine for action movies: users playing action/shooter titles are 1.7× more likely to visit the cinema monthly, with a 34% higher likelihood of seeing action films on opening weekend.
So when EssenceMediacom challenged us to make Universal Pictures' Nobody 2 culturally unavoidable for 25-34 year old gamers, we came armed with an iconic approach to bring the movie's main character (Better Call Saul's Bob Odenkirk) directly into the game.
Working with Hollywood icon Bob Odenkirk, we created a world-first bespoke NPC of his character Hutch Mansell inside Speed Realistics 2v2 - one of Fortnite's most popular action maps. Custom voice lines, wearable cosmetics and weapon skins were taken directly from the movie, alongside in-lobby movie posters scattered throughout to transform gameplay into an immersive Nobody 2 experience.
The results
- 25M+ NPC impressions
- 1M+ players engaged with the branded cosmetics
- 27 minutes average time spent on the experience
A huge thank you to our partners at EssenceMediaCom and Sawhorse.
Winners will be announced on June 4th. See the full shortlist here.