The gaming audience is everywhere, but finding the right segment, with the right message, at the right moment? That's where most brands still struggle.
Overwolf Ads is proud to be sponsoring this year's Gaming Brunch, and we're bringing a round table built for the kind of honest, tactical conversation the industry needs more of.
🗓️ Date: Wednesday, May 14th
⏰ Time: 12:15 PM (15-minute fireside chat)
đź“Ť Location: Skirball Cultural Center - Herscher Hall | Los Angeles
Featuring:
- Nathan Lindberg, VP, Brand Partnerships, Overwolf
- Morgan Pomish, SVP, Head of Innovative Experiences, Digitas North America
Finding Your Audience and Knowing What to Do Next
Gaming has scale. But reach alone doesn't build brands. The harder questions are: who specifically are you trying to reach, what creative approach actually earns their attention, and what should you realistically expect from a gaming program?
This session focuses on:
- How to use data to identify and reach specific gaming audiences - not "gamers" as a monolith, but the segments that map to your actual targets
- The tradeoffs between contextual integrations and world-building activations - when each earns its place and when it doesn't
- How to set the right expectations and outcomes for gaming programs from the start
Find out more at ThinkLA.
About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, LancĂ´me, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.