Where to find us - talks, sessions, and industry meetups
MAD//Fest London 2026 brought together 16,000 marketers, brand leaders, and agency decision-makers across three days in the city. Here is a look back at how the Overwolf Ads team spent the week. On Stage: giffgaff, Gaming & A Guide to Being Radically Disruptive from Product to Media
Gamescom is the world's largest gaming event, and every August it becomes the place where the industry's most important conversations happen. Studios, developers, brands, and platforms converge on Cologne to figure out what gaming looks like next. This year, the Overwolf pack will be there in
At Cannes Lions 2026, Overwolf CMO Shahar Sorek took the stage to discuss one of the most pressing questions in marketing right now: where has audience attention actually gone, and how do brands follow it there? During the session, Shahar explored how gaming environments, creator platforms, community spaces, and gifting
Cannes Lions 2026 was a full week for the Overwolf Ads team - panels, happy hours, and conversations about where attention is actually going. Here is a look back. The Attention Shift: Where Brands Are Winning in Non-Traditional Inventory Shahar Sorek (CMO of Overwolf), Jackie Lyons (Chief Planning Officer, Havas)
MAD//Fest is the UK advertising industry's annual gathering for the ones who push back. This July, two brands that have built actual disruption into their products and their media plans take the stage together at The Truman Brewery in London. Overwolf Ads and giffgaff will be joining
Gaming advertising is taking a major stage at Cannes Lions! This year, Overwolf Ads arrives at the world's biggest creative and advertising festival as a sponsor, with four activations and a team of senior leaders ready to connect. Yes We Cannes! Welcome Party 🕐 Monday June 22, 5:00
The gaming advertising conversation has matured - and not everyone in the room is ready for what that means. At the ThinkLA Gaming Brunch, the session didn't just scratch the surface. It went straight for the questions brands usually find reasons to avoid. Overwolf's Nathan Lindberg joined
The gaming audience is everywhere, but finding the right segment, with the right message, at the right moment? That's where most brands still struggle. Overwolf Ads is proud to be sponsoring this year's Gaming Brunch, and we're bringing a round table built for the
GamesBeat Summit (May 18th -19th 2026) is one of the most forward-thinking gatherings in the games industry, bringing together developers, publishers, and innovators shaping the future of gaming. This May, we're excited to announce that Overwolf, Tebex and CurseForge for Studios are sponsoring the event, with two
Some conversations are better had over dinner.
This year the Overwolf Ads pack is coming out in full force, and we can't wait to talk all things gaming and advertising.
How Gaming Is Delivering Real Business Outcomes for Brands This session, sponsored by Overwolf Ads and Twitch focuses on: * Why marketers are shifting budgets into gaming * How platforms are proving outcomes across the funnel * The strategies driving repeat investment Speakers: * Nathan Lindberg, VP, Brand Partnerships, Overwolf * Jonathan Stringfield, VP, Microsoft
On March 11, the gaming, advertising, and brand partnerships worlds will come together at the Campaign Gaming Summit in London, and we’re excited to be part of the conversation. Overwolf will be joining industry leaders to explore how brands can move beyond traditional digital advertising and into experiences that
The IAB Annual Leadership Meeting (ALM) is the definitive kickoff for the digital media and advertising industry, and for 2026, the conversation is centered on one undeniable reality: Gaming is delivering real business outcomes. We are thrilled to announce that Overwolf Ads, Twitch, and Microsoft are taking the stage together
Overwolf’s CMO Shahar Sorek joined Marcus Liassides, SVP of Digital at Mattel, to break down what best-in-class in-game advertising looks like for 2026.
Join Us at GamesBeat Hollywood & Games 🗓 Date: December 11, 2025 ⏰ Time: 9:30 AM - 9:55 AM 📍 Location: Grammy Museum, Stage 1 (2nd Floor, Clive Davis Theater) Featuring: * Shahar Sorek, CMO, Overwolf * Marcus Liassides, SVP of Digital Gaming, Mattel * Alex Lee, Lead News Writer, GamesBeat What's the
A major shift is happening in gaming: brands and IP owners are no longer just advertising in games, they’re becoming part of them. As UGC reshapes how fans engage with the worlds they love, the question is, how do we build collaborations that feel authentic to players, reward creators,
Overwolf is proud to be leading the charge in empowering the next generation of game creators. So far this year, the Overwolf has paid out over $300 million to in-game creators, validating the scale, sustainability, and real-world impact of UGC in gaming’s evolving economy (GamesBeat). At GamesBeat