Overwolf Ads is coming to POSSIBLE Miami 2026!
This year the Overwolf Ads pack is coming out in full force, and we can't wait to talk all things gaming and advertising.
Events
Where to find us - talks, sessions, and industry meetups
IAB ALM 2026: Overwolf, Twitch & Microsoft Recording
How Gaming Is Delivering Real Business Outcomes for Brands This session, sponsored by Overwolf Ads and Twitch focuses on: * Why marketers are shifting budgets into gaming * How platforms are proving outcomes across the funnel * The strategies driving repeat investment Speakers: * Nathan Lindberg, VP, Brand Partnerships, Overwolf * Jonathan Stringfield, VP, Microsoft
Overwolf Ads is Headline Sponsor at Campaign Gaming Summit 2026
On March 11, the gaming, advertising, and brand partnerships worlds will come together at the Campaign Gaming Summit in London, and we’re excited to be part of the conversation. Overwolf will be joining industry leaders to explore how brands can move beyond traditional digital advertising and into experiences that
IAB ALM 2026: Overwolf, Twitch & Microsoft on Stage
The IAB Annual Leadership Meeting (ALM) is the definitive kickoff for the digital media and advertising industry, and for 2026, the conversation is centered on one undeniable reality: Gaming is delivering real business outcomes. We are thrilled to announce that Overwolf Ads, Twitch, and Microsoft are taking the stage together
Watch: Overwolf Ads x Mattel @ GamesBeat Hollywood & Games
Overwolf’s CMO Shahar Sorek joined Marcus Liassides, SVP of Digital at Mattel, to break down what best-in-class in-game advertising looks like for 2026.
GamesBeat Hollywood & Games: The New Blockbuster Formula: IP Activation, In-Game Engagement & Digital Revenue
Join Us at GamesBeat Hollywood & Games 🗓 Date: December 11, 2025 ⏰ Time: 9:30 AM - 9:55 AM 📍 Location: Grammy Museum, Stage 1 (2nd Floor, Clive Davis Theater) Featuring: * Shahar Sorek, CMO, Overwolf * Marcus Liassides, SVP of Digital Gaming, Mattel * Alex Lee, Lead News Writer, GamesBeat What's
SEG3 2025: Inside Hasbro’s Premium Mod Strategy: How Overwolf Unlocks New Revenue Opportunities In-Game for Brands & IP Franchises
A major shift is happening in gaming: brands and IP owners are no longer just advertising in games, they’re becoming part of them. As UGC reshapes how fans engage with the worlds they love, the question is, how do we build collaborations that feel authentic to players, reward creators,
GamesBeat Next 2025: Unlocking the Next Growth Engine for Games and Creators
Overwolf is proud to be leading the charge in empowering the next generation of game creators. So far this year, the Overwolf has paid out over $300 million to in-game creators, validating the scale, sustainability, and real-world impact of UGC in gaming’s evolving economy (GamesBeat). At GamesBeat Next, Overwolf&
Live at GamesBeat Next: Unlocking the Next Growth Engine for Games and Creators
User-generated content (UGC) has moved from side quest to growth engine. Learn about how studios are leveraging ecosystems like Roblox, Epic/UEFN, and Overwolf/CurseForge to reshape how UGC.
Media 360: If You're Not in Gaming, You're Not in Culture
Gaming is no longer a niche. It’s the dominant force in global entertainment, eclipsing the combined scale of film and music. For brands in 2025, gaming is now a strategic imperative for relevance, reach, and resonance. Today’s top 10 games drive more engagement than the 100 biggest influencers,
Overwolf Ads Happy Hour at Pax East
After powering through a full day at Pax East in Boston, it’s time to celebrate at the coolest venue in town! Join the Overwolf Ads team for a fun and laid-back Happy Hour at one of the coolest spots in Boston - the F1 Arcade - for an evening
Possible 2025: The Next Creator Economy Isn't on TikTok. It's in Gaming
Meet Aimee Baller, Head of Partnerships in West & Central US as she takes the stage at POSSIBLE 2025! 📆 Date: April 29th ⏰ Time: 11 AM ET 📍 Location: Innovation Stage, Miami The Next Creator Economy Isn't on TikTok. It's in Gaming. In this talk you'll
IAB PlayFronts 2025: The Last Oasis of Attention: Advertisers' Survival Guide to the Noise Era
With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention. For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships Nathan
The Last Oasis of Attention: Advertisers' Survival Guide to the Noise Era
Join us at IAB PlayFronts 2025, where Overwolf's CMO, Shahar Sorek, and Head of US Brand Partnerships, Nathan Lindberg, will reveal where attention still thrives in the entertainment world—and how to mine it before it’s gone. In this session, we’ll uncover: * Where to find the
Overwolf at GamesBeat Insider Series: Hollywood and Gaming
Did you miss it? Overwolf’s CEO & Co-founder, Uri Marchand, participated in the panel talk, "From Mods to Mainstream: How User-Generated Content is Shaping the Future of Gaming and Media," at the GamesBeat Insider Series: Hollywood and Gaming on December 12th in Los Angeles. Joining Uri on
Overwolf Ads x dentsu: Engaging Gen Z Through the Power of Gaming
Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024. Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies
Overwolf Ads x dentsu: Advertising Week New York 2024
Overwolf Ads is proud to be a sponsor of the 20th annual Advertising Week New York 2024 event. Engaging Gen Z Through the Power of Gaming Join us on stage with dentsu as we explore gaming as the new social media, dive into real-world brand success stories like Pringles, and