Your gateway to in-game creation trends, creator stories, and Overwolf updates
This week, exclusive on Variety and unveiled live at IAB PlayFronts 2026, Overwolf Ads launched the In-Game Audience Map: a free tool that shows brands exactly where their audience is playing, across 5,000+ of the world's biggest games. Tell it who you want to reach, "
IAB PlayFronts brings the industry's biggest media buyers to New York to figure out where gaming fits into next year's plan, and this year, one number is impossible to ignore: only 2.4% of media spend reaches gaming, despite 67% of Americans playing every week. Overwolf
This October,Tebex fees will be reduced from 15% to 5%. This is the perfect time to implement Tebex in your app; your revenue will increase with every sale
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
A look at why interruption-based formats are losing Gen Z, and how non-intrusive, in-game placements close the gap. Key Takeaways * 90% of Gen Z identify as gamers, according to Deloitte's 2025 Digital Media Trends survey. * 212.3 million Americans now play video games weekly, per
Take-Two CEO Strauss Zelnick headlines Brands & Games, presented by Overwolf Ads. Sept 16, NYC, invite-only, 100 executives. Request your seat now.
The channels that win Gen Z attention aren't the ones with the most reach. They're the ones that hold focus long enough for a message to register, and that shortlist is narrower than most media plans assume. Gen Z spends more waking hours online than any
Learn how to use Affiliations in the Overwolf Developers Console to track which campaigns drive installs, active users, and revenue, and how house ads can turn unfilled inventory into useful in-app promotions.
A look at how incrementality testing works for gaming media, and where Overwolf Ads fits into a measurement stack built for CTV and social. For years, gaming has been trapped in the "experimental" budget tier - not because it lacks reach, but because it lacked the measurement rigor applied
A look at how in-game advertising taps a young audience that has largely tuned traditional ads out Gen Z spends more time inside games than on almost any other screen activity, making gameplay one of the few remaining channels where audience attention hasn't been lost to ad
Connect Claude Code, Cursor, Codex, or another MCP-compatible coding assistant to the Overwolf documentation—and get answers informed by current guides and the packages installed in your project.
A step-by-step framework for justifying a gaming line item to finance, leadership, or a client, built around proof rather than enthusiasm. US game ad revenue is on pace to surpass 10 billion dollars by 2029, according to EMARKETER. Despite that growth, in-game advertising still represents roughly 2.
A channel-by-channel look at where 18–25-year-old attention actually lives, and why gaming environments deserve a planning line of their own. Linear TV reaches a shrinking share of 18-25-year-olds with each passing year. Long-form video, short-form social, live streaming, audio, and
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you're in the right place. Each month, we interview the industry's brightest minds to uncover in-depth and tangible
Overwolf for Developers July Recap: One store, one stage in London, and Palworld 1.0. Here's what's inside.
OTT and In-game solve fundamentally different problems: one builds premium streaming reach, the other captures attention during active participation. The strongest media plans treat them as complements, not competitors. Choosing between OTT and in-game advertising isn't just a choice between two media channels. It's
A $4,000 creator campaign can be a sensible test or an expensive guess. Here's how to structure YouTube and Twitch creator deals for your Overwolf app, and what they should cost
How to treat gaming as a core media line rather than a one-off test - and where Overwolf Ads fits into the plan. Gaming accounts for less than 5 percent of worldwide media investment despite commanding a large share of consumer attention, according to eMarketer's January 2026 Video