Your gateway to in-game creation trends, creator stories, and Overwolf updates
We’re proud to announce that we have been named finalist in the upcoming Global Business Tech Awards in the Ad Tech Company of the Year category. As the leading in-game advertising platform for brands and media agencies, this nomination is a huge honor and a testament to the hard
📰 Overwolf Developers Newsletter – January 2026 Welcome to 2026! A new year is officially underway, and we’re kicking it off with fresh games, helpful guidance, and a look at what’s ahead for the Overwolf platform. From newly launched titles and overlay support to best practices and upcoming conversations with
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
The IAB Annual Leadership Meeting (ALM) is the definitive kickoff for the digital media and advertising industry, and for 2026, the conversation is centered on one undeniable reality: Gaming is delivering real business outcomes. We are thrilled to announce that Overwolf Ads, Twitch, and Microsoft are taking the stage together
Overwolf’s CMO Shahar Sorek joined Marcus Liassides, SVP of Digital at Mattel, to break down what best-in-class in-game advertising looks like for 2026.
As 2025 comes to a close, we’re wrapping up the year with meaningful updates, powerful new tools, and a look ahead at what’s coming next. From new APIs and game events to a developer survey and an upcoming Town Hall, this month is all about reflection, feedback, and
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
We are thrilled to announce that Overwolf has been named a winner in two categories at the ADWEEK Tech Stack Awards 2025.
Join Us at GamesBeat Hollywood & Games 🗓 Date: December 11, 2025 ⏰ Time: 9:30 AM - 9:55 AM 📍 Location: Grammy Museum, Stage 1 (2nd Floor, Clive Davis Theater) Featuring: * Shahar Sorek, CMO, Overwolf * Marcus Liassides, SVP of Digital Gaming, Mattel * Alex Lee, Lead News Writer, GamesBeat What's
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
A major shift is happening in gaming: brands and IP owners are no longer just advertising in games, they’re becoming part of them. As UGC reshapes how fans engage with the worlds they love, the question is, how do we build collaborations that feel authentic to players, reward creators,
Overwolf Developers Newsletter – November 2025 November arrives with a fresh stack of updates across games, monetization, and creator growth. From new game events to industry-wide recognition and a major milestone for the in-game creator economy, this month brings plenty of reasons to look ahead with excitement. Our main topics this
We’re incredibly proud to be recognized across multiple categories: * Gold – Platform/Tech Partner of the Year * Silver – Game-Changing Technology * Silver – Entertainment & Consumer Technology * Silver – In-Game * Bronze – Best Interactive or Gamified Experience All these nominations are a testament to how Overwolf’s technology is shaping the future of in-play
Overwolf is proud to be leading the charge in empowering the next generation of game creators. So far this year, the Overwolf has paid out over $300 million to in-game creators, validating the scale, sustainability, and real-world impact of UGC in gaming’s evolving economy (GamesBeat). At GamesBeat Next, Overwolf&
User-generated content (UGC) has moved from side quest to growth engine. Learn about how studios are leveraging ecosystems like Roblox, Epic/UEFN, and Overwolf/CurseForge to reshape how UGC.
We’re thrilled to share that Overwolf has been named a finalist for the Esports Supporting Platform of the Year at the 2025 Esports Awards! This category celebrates the software platforms that empower the global esports ecosystem providing the tools, technology, and infrastructure that help players, organizers, and fans connect
Welcome to the Overwolf Developers Newsletter for October 2025! October is here, bringing big launches, new tools, and even more ways to grow your apps and revenue on Overwolf. From fresh game events to a brand-new ad unit and console feature, this month’s updates are packed with opportunities to
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and