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For years, gaming sat in the "innovation budget" column: something splashy, something experimental, something to try once. The results are now coming in, and brands are starting to separate the signal from the noise. That was the question on stage at GamesBeat Insider: Brands & Games, where Overwolf
Brands can now show up in gaming through ads, creator partnerships, custom experiences and game integrations. More options also mean more confusion about how to build a strategy that works as one. At GamesBeat Insider: Brands & Games, Overwolf Ads sponsored a panel with TMA (Omnicom), and H&R
Overwolf Ads has been named a finalist for Most Innovative Technology Platform at the 2026 Digiday Awards, for our entry "In-Game Advertising at Scale." Digiday's judges put us on a shortlist with Klaviyo, Bloomreach, Subtext, Wrango and Oritain. Our finalist category: * Most Innovative Technology Platform:
Improve your app’s first-time user experience and retention. Help players understand its value, reach their first useful result, and find a reason to come back.
Overwolf Ads is proud to sponsor IAB UK Gaming Upfronts, and our keynote takes on the problem holding gaming budgets back. Brands know the audience is there. Plenty of them still don't know how to plan against it, with thousands of titles, platforms and communities to navigate. VP
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
At gamescom 2026, we sat down with app creators and partners to hear where their in-game apps are headed and how we can help them get there.
This week, exclusive on Variety and unveiled live at IAB PlayFronts 2026, Overwolf Ads launched the In-Game Audience Map: a free tool that shows brands exactly where their audience is playing, across 5,000+ of the world's biggest games. Tell it who you want to reach, "
IAB PlayFronts brings the industry's biggest media buyers to New York to figure out where gaming fits into next year's plan, and this year, one number is impossible to ignore: only 2.4% of media spend reaches gaming, despite 67% of Americans playing every week. Overwolf
This October,Tebex fees will be reduced from 15% to 5%. This is the perfect time to implement Tebex in your app; your revenue will increase with every sale
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
A look at why interruption-based formats are losing Gen Z, and how non-intrusive, in-game placements close the gap. Key Takeaways * 90% of Gen Z identify as gamers, according to Deloitte's 2025 Digital Media Trends survey. * 212.3 million Americans now play video games weekly, per
Take-Two CEO Strauss Zelnick headlines Brands & Games, presented by Overwolf Ads. Sept 16, NYC, invite-only, 100 executives. Request your seat now.
The channels that win Gen Z attention aren't the ones with the most reach. They're the ones that hold focus long enough for a message to register, and that shortlist is narrower than most media plans assume. Gen Z spends more waking hours online than any
Learn how to use Affiliations in the Overwolf Developers Console to track which campaigns drive installs, active users, and revenue, and how house ads can turn unfilled inventory into useful in-app promotions.
A look at how incrementality testing works for gaming media, and where Overwolf Ads fits into a measurement stack built for CTV and social. For years, gaming has been trapped in the "experimental" budget tier - not because it lacks reach, but because it lacked the measurement rigor applied
A look at how in-game advertising taps a young audience that has largely tuned traditional ads out Gen Z spends more time inside games than on almost any other screen activity, making gameplay one of the few remaining channels where audience attention hasn't been lost to ad
Connect Claude Code, Cursor, Codex, or another MCP-compatible coding assistant to the Overwolf documentation—and get answers informed by current guides and the packages installed in your project.