Your gateway to in-game creation trends, creator stories, and Overwolf updates
Overwolf Ads has been named a winner at the Chief Marketer Ignite Awards, taking home the prize for: * Best Use of Interactive Technology in a Campaign - The 78-Minute Gamer Break (Naked Smoothie / Tropicana x dentsu X) This adds to a growing trophy cabinet for the campaign, which previously took
We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing Americas 2026. Our shortlisted categories are: * Entertainment & Consumer Technology * Digital Experience * Gaming * Technology Innovation All four nominations are tied to our campaign for Universal Pictures' Nobody 2 -
Not every campaign brief asks you to build a world-first NPC of a Hollywood action star and drop him into one of Fortnite’s most-played maps. But when EssenceMediacom came to us with the task of making Universal Pictures’ Nobody 2 culturally unavoidable for 25-34 year old gamers, that’s
The gaming audience is everywhere, but finding the right segment, with the right message, at the right moment? That's where most brands still struggle. Overwolf Ads is proud to be sponsoring this year's Gaming Brunch, and we're bringing a round table built for the
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
Overwolf Ads has won Best Gaming Platform at the Campaign Media Company of the Year Awards 2026. This win is proof of what our team has built: an advertising platform trusted by global brands to reach over 113 million monthly gamers with the kind of contextual, immersive experiences that actually
We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing EMEA 2026. Our shortlisted categories are: * Entertainment & Consumer Technology * Digital Experience * Gaming * Technology Innovation All four nominations are tied to our campaign for Universal Pictures' Nobody 2 -
We're proud to share that Overwolf Ads has been shortlisted at the Campaign Tech Awards 2026 for The 78-Minute Gamer Break campaign with Tropicana's Naked Smoothie and dentsu X. Shortlisted category: * Best Use of Gaming This nomination is recognition of what happens when deep behavioural data,
Overwolf Ads announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC gameplay behavior, hardware signals and content consumption. Gamer Grid enables advertisers to reach high-value gamers with precision and scale, both within Overwolf Ads’ premium inventory and across the broader programmatic ecosystem. With the
GamesBeat Summit (May 18th -19th 2026) is one of the most forward-thinking gatherings in the games industry, bringing together developers, publishers, and innovators shaping the future of gaming. This May, we're excited to announce that Overwolf, Tebex and CurseForge for Studios are sponsoring the event, with two sessions
Some conversations are better had over dinner.
This year the Overwolf Ads pack is coming out in full force, and we can't wait to talk all things gaming and advertising.
How Gaming Is Delivering Real Business Outcomes for Brands This session, sponsored by Overwolf Ads and Twitch focuses on: * Why marketers are shifting budgets into gaming * How platforms are proving outcomes across the funnel * The strategies driving repeat investment Speakers: * Nathan Lindberg, VP, Brand Partnerships, Overwolf * Jonathan Stringfield, VP, Microsoft
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
We're proud to share that Overwolf Ads has been shortlisted in two categories at the Campaign Media Company of the Year Awards 2026: * Best Adtech Provider * Best Gaming Platform These nominations are a testament to how Overwolf's technology is shaping the future of gaming media, helping
Dentsu’s new Ready Player Brand report, launched at Campaign Gaming Summit - where Overwolf was headline sponsor - confirms what we’ve been seeing for years: gaming isn’t growing alongside other media in the UK. It’s replacing it. The Great Attention Rebalance: Why Gaming is the New
On March 11, the gaming, advertising, and brand partnerships worlds will come together at the Campaign Gaming Summit in London, and we’re excited to be part of the conversation. Overwolf will be joining industry leaders to explore how brands can move beyond traditional digital advertising and into experiences that
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and