Your gateway to in-game creation trends, creator stories, and Overwolf updates
Cannes Lions 2026 was a full week for the Overwolf Ads team - panels, happy hours, and conversations about where attention is actually going. Here is a look back. The New Living Room: Where Premium Attention Actually Lives In this panel, they explored how marketers are evaluating non-traditional inventory, what
AI coding assistants can now access Overwolf's docs directly via MCP integration, plus desktop apps just got named premium ad supply by Jounce Media
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
Every summer, the 16-24 year old cohort disappears into their setups. They play through full weekends. Session lengths run for hours. This is where their attention goes from June through July, concentrated and largely uncontested by brand media. Then August hits. As students and parents start spending more time
MAD//Fest is the UK advertising industry's annual gathering for the ones who push back. This July, two brands that have built actual disruption into their products and their media plans take the stage together at The Truman Brewery in London. Overwolf Ads and giffgaff will be joining
Overwolf Ads is closing the week with two more awards at The Drum Awards Americas - adding to the Silver we picked up at The Drum Awards Marketing EMEA 2026 just yesterday. The wins: * Gold - Entertainment and Consumer Technology * Bronze - Gaming Both awarded for the Nobody 2 x Fortnite campaign, created
Overwolf Ads has taken home a Silver award at The Drum Awards Marketing EMEA 2026, one of the most prestigious recognition programmes in the industry. Our win: * Silver - Entertainment & Consumer Technology This recognition reflects the power of gaming as a cultural platform, and what's possible when brands
Jounce Media, the supply-path benchmarking authority that programmatic buyers and sellers rely on to read the RTB market, has officially labeled Desktop Apps as a premium ad environment.
Gaming advertising is taking a major stage at Cannes Lions! This year, Overwolf Ads arrives at the world's biggest creative and advertising festival as a sponsor, with four activations and a team of senior leaders ready to connect. Yes We Cannes! Welcome Party 🕐 Monday June 22, 5:00
Welcome to the Overwolf Developers May 2026 Newsletter! May has been a massive month for the Overwolf ecosystem. We are rolling out major technical milestones for overlay rendering and celebrating a wave of award-winning brand momentum. Plus, a highly anticipated survival sequel has officially splashed onto our radar. Our
The gaming advertising conversation has matured - and not everyone in the room is ready for what that means. At the ThinkLA Gaming Brunch, the session didn't just scratch the surface. It went straight for the questions brands usually find reasons to avoid. Overwolf's Nathan Lindberg joined
Overwolf Ads has been named a winner at the Chief Marketer Ignite Awards, taking home the prize for: * Best Use of Interactive Technology in a Campaign - The 78-Minute Gamer Break (Naked Smoothie / Tropicana x dentsu X) This adds to a growing trophy cabinet for the campaign, which previously took
We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing Americas 2026. Our shortlisted categories are: * Entertainment & Consumer Technology * Digital Experience * Gaming * Technology Innovation All four nominations are tied to our campaign for Universal Pictures' Nobody 2 - a
Not every campaign brief asks you to build a world-first NPC of a Hollywood action star and drop him into one of Fortnite’s most-played maps. But when EssenceMediacom came to us with the task of making Universal Pictures’ Nobody 2 culturally unavoidable for 25-34 year old
The gaming audience is everywhere, but finding the right segment, with the right message, at the right moment? That's where most brands still struggle. Overwolf Ads is proud to be sponsoring this year's Gaming Brunch, and we're bringing a round table built for the
Welcome to the Overwolf Developers April 2026 Newsletter! April is in high gear! This month, we're looking ahead to the biggest stage in gaming, dropping support for some massive new releases, and delivering one of your most-requested community features to the Web Appstore. Our main topics this
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
Overwolf Ads has won Best Gaming Platform at the Campaign Media Company of the Year Awards 2026. This win is proof of what our team has built: an advertising platform trusted by global brands to reach over 113 million monthly gamers with the kind of contextual, immersive experiences that actually