Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.

Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.

This month, Nathan Lindberg is joined by Josh Mallalieu, SVP, Global Managing Director at UM (Omnicom). Josh has spent 20+ years helping brands navigate the intersection of media, gaming, technology, and culture, leading the agency's Epic Games and Fortnite partnership for the last decade while building UM's Gaming Center of Excellence and working with brands like Activision and LEGO.

In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:

• Why "being seen isn't the same as being remembered" 
• How endemic gaming environments hand marketers their strongest attribution signal
• How brands can draft off GTA 6's launch hype
• Why a 30-day login gap doesn't actually make a player "lapsed"

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Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Netflix, Dodge, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more. 

For more information on Overwolf, visit www.overwolf.com/ads.