Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.

Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.

This month, Nathan Lindberg is joined by Kevin Veenman, Strategy Director at DEPT®. Kevin has spent fifteen years at DEPT® - first as a client, then as a "Depster”, growing with the company from 60 people in the Netherlands to 4,000 across the globe. Based in Chicago, he leads their retail media expansion in North America and has made it his personal mission to make gaming advertising genuinely accountable.

In this episode, hosted by Nathan Lindberg, VP Global Brand Partnerships at Overwolf, we explored:

• Why click-through rate gives brands a false sense of accomplishment 
• How a campaign DEPT® ran with Overwolf came back with hardware ownership lift significantly above expectations
• How DEPT® breaks gaming into behavioral sub-audiences for tech brands 

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Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Netflix, Dodge, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more. 

For more information on Overwolf, visit www.overwolf.com/ads.