MAD//Fest is the UK advertising industry's annual gathering for the ones who push back. This July, two brands that have built actual disruption into their products and their media plans take the stage together at The Truman Brewery in London.
Overwolf Ads and giffgaff will be joining forces on the Disruptor Stage at MAD//Fest 2026.
📆 Date: Monday, July 7
⏰ Time: 3:30 PM
📍 Disruptor Stage | The Truman Brewery, London
Speakers:
- Nathan Lindberg, VP of Brand Partnerships, Overwolf
- Lisa Boyles, Head of Go To Market and Media, giffgaff
Giffgaff, Gaming & A Guide to Being Radically Disruptive from Product to Media Plan
Every brand wants to be disruptive. Fewer have the product to prove it, and fewer still have a media plan brave enough to back it up. This fireside chat draws the line from one to the other.
This session covers:
- How giffgaff built disruption into the product itself: refurb-first phones, no price-hike broadband, and huggable OOH that earns attention rather than buying it
- How that challenger mentality shapes every media decision giffgaff makes
- How brands like Netflix, KFC and Amazon reach Fortnite, Minecraft and Roblox in a single buy
- What giffgaff backing side-hustlers in 2026 and Overwolf paying $300 million to in-game creators have in common
Find out more and register here: MAD//Fest 2026
About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.