The gaming advertising conversation has matured - and not everyone in the room is ready for what that means. At the ThinkLA Gaming Brunch, the session didn't just scratch the surface. It went straight for the questions brands usually find reasons to avoid.
Overwolf's Nathan Lindberg joined Digitas North America's Morgan Pomish for a session that left the room buzzing - and, apparently, still talking about it long after the brunch wrapped.
The Session
Say It Louder: The Uncomfortable Truths About Gaming Advertising
Speakers:
- Nathan Lindberg, VP of Brand Partnerships, Overwolf
- Morgan Pomish, SVP, Head of Innovative Experiences, Digitas North America
What Got Said
Gaming has scale. That's not the debate anymore. The harder question is what brands actually do with it, and that's where the real conversation started.
Nathan and Morgan covered:
- How to use data to identify specific gaming audiences - not "gamers" as a catch-all, but the actual segments that map to your brand targets
- The tradeoffs between contextual integrations and world-building activations - when each format earns its place, and when it doesn't
- How to set the right expectations and outcomes for gaming programs before launch, not after
The Room Responded
The session stopped people in their tracks. Conversations spilled out of the room and healthy competition broke out.
Overwolf made sure to keep gaming front and center, so we brought a giant Pac-Man for people to play! Winners walked away with headphones and JBL speakers.
By all accounts, Overwolf was the name on everyone's lips heading out the door.
A big thank you to ThinkLA for hosting a room full of people ready to have the real conversation.
Want to Go Deeper?
Nathan and Morgan took the conversation even further on The Leaderboard Insights Podcast.
Watch the full episode here: https://www.youtube.com/watch?v=cT_tncebu60&t=6s
About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly users across hundreds of the world's biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Netflix, Dodge, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.