Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you're in the right place.
Each month, we interview the industry's brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.
This month, Chad De Luca is joined by Bryce Showalter, North America’s Head of Gaming at JBL. He has spent his life around competition, strategy, and performance, first as a gamer and athlete, and now building brands within gaming culture. His approach has always been simple: work smarter, move faster, and let results speak for themselves.
At JBL, Bryce leads the growth of JBL's gaming portfolio, leading culture-first strategy, creator partnerships, and product development. He combines performance-driven execution with a deep understanding of gaming culture to build authentic connections with the communities that matter most.
In this episode, hosted by Chad De Luca, Head of East Coast Brand Partnerships at Overwolf, we explored:
- Why JBL Quantum is its own sub-brand and the challenges entering gaming
- The full Clix story: from a 2020 Fortnite tournament to fierce brand advocate
- How JBL uses Overwolf's advanced targeting capabilities to engage gamers using competitor headsets
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Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Netflix, Dodge, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.