Overwolf Ads is closing the week with two more awards at The Drum Awards Americas - adding to the Silver we picked up at The Drum Awards Marketing EMEA 2026 just yesterday.
The wins:
- Gold - Entertainment and Consumer Technology
- Bronze - Gaming
Both awarded for the Nobody 2 x Fortnite campaign, created in partnership with EssenceMediacom, Sawhorse Productions, and Universal Pictures.
Three awards. Two continents. One week.
The Campaign: Nobody 2 x Fortnite
The insight: There are over 1.86 billion PC gamers worldwide, and Overwolf is home to 113 million of them. Fortnite players are a prime audience for action cinema - users playing action/shooter titles are 1.7x more likely to visit the cinema monthly, with a 34% higher likelihood of seeing action films on opening weekend.
The brief: EssenceMediacom challenged Overwolf Ads to make Universal Pictures' Nobody 2 culturally unavoidable for 25-34 year old gamers.
The execution: We created a world-first: a bespoke NPC of Bob Odenkirk's character Hutch Mansell built directly inside Speed Realistics 2v2, one of Fortnite's most popular action maps. Custom voice lines recorded with Bob Odenkirk himself, wearable cosmetics, and weapon skins pulled straight from the movie were integrated throughout. In-lobby movie posters scattered across the map transformed gameplay into a fully immersive Nobody 2 experience - not an ad, but a cultural moment inside the game.
The results:
- 1M+ players engaged with branded cosmetics
- 27 minutes average playtime with Nobody 2
- 25M+ NPC impressions
Nobody 2 embedded into Fortnite mainstream culture, driving mass box office awareness exactly where action fans live
A huge thank you to EssenceMediacom, Sawhorse Productions, and Universal Pictures for building something special with us. Award wins like these belong to the whole team.
We're not done yet. The ThinkLA Idea Awards are up next on June 17th, and the Nobody 2 x Fortnite campaign is in the running again. Three down - let's see what's next.
About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.