Overwolf Ads has taken home a Silver award at The Drum Awards Marketing EMEA 2026, one of the most prestigious recognition programmes in the industry.
Our win:
- Silver - Entertainment & Consumer Technology
This recognition reflects the power of gaming as a cultural platform, and what's possible when brands show up inside games with genuine creativity and craft.
The Campaign: Nobody 2 x Fortnite
The insight: There are over 1.86 billion PC gamers worldwide, and Overwolf is home to 113 million of them. Fortnite players are a prime audience for action cinema - users playing action/shooter titles are 1.7x more likely to visit the cinema monthly, with a 34% higher likelihood of seeing action films on opening weekend.
The brief: EssenceMediacom challenged Overwolf Ads to make Universal Pictures' Nobody 2 culturally unavoidable for 25-34 year old gamers.
The execution: We created a world-first: a bespoke NPC of Bob Odenkirk's character Hutch Mansell built directly inside Speed Realistics 2v2, one of Fortnite's most popular action maps. Custom voice lines recorded with Bob Odenkirk himself, wearable cosmetics, and weapon skins pulled straight from the movie were integrated throughout. In-lobby movie posters scattered across the map transformed gameplay into a fully immersive Nobody 2 experience - not an ad, but a cultural moment inside the game.
The results:
- 1M+ players engaged with branded cosmetics
- 27 minutes average playtime with Nobody 2
- 25M+ NPC impressions
Nobody 2 embedded into Fortnite mainstream culture, driving mass box office awareness exactly where action fans live
Thank You
This win belongs to the brilliant teams who made it possible. A huge thank you to our partners at Universal Pictures, EssenceMediacom, and Sawhorse Productions - and to the Overwolf Ads team who brought a genuinely never-been-done-before idea to life.
We look forward to continuing to push what's possible at the intersection of gaming and entertainment in 2026 and beyond.
About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.