Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.

Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.

This month, Nathan Lindberg is joined by Marc Guldimann, CEO and Co-founder of Adelaide. Marc is the founder of Adelaide, the industry leader in attention-based media quality measurement. Adelaide puts evidence-based measurement into practice using AU, an omnichannel metric proven to measure media quality more accurately than existing verification metrics.

Before creating Adelaide, Marc founded Parsec, the first marketplace to sell media based on time spent. He also served as the founding CEO of Enliken and Spongecell. Prior to his career in digital media, Marc worked in the wireless network security industry, where he developed the first virus filter for wireless networks. A graduate of Carnegie Mellon University, Marc holds a degree in Social Decision Sciences.

In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:

• How gaming environments score higher on the AU metric and what drives that
• Why optimizing for seconds of attention creates the wrong incentives
• Why the attention conversation is finally reaching procurement

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Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, H&R Block, Netflix, Dodge, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more. 

For more information on Overwolf, visit www.overwolf.com/ads.