Your gateway to in-game creation trends, creator stories, and Overwolf updates
The world of gaming advertising doesn’t stand still. Campaign ideas that felt fresh last year may already look outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are reshaping the space so quickly that marketers risk falling behind if they don’t stay plugged
Welcome to the Overwolf Developers Newsletter for August 2025! August wraps up with a global heatwave and the industry buzz of Gamescom still echoing across the dev world. If you're coming back from Cologne or gearing up for fall releases, we’ve got some important updates to keep
August 28, 2025 – Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 113 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth in the region
Welcome back to the second episode of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! Each month we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix. This month,
Welcome to the Overwolf Developers Newsletter for July 2025! July brings summer sunshine and a fresh wave of excitement across the gaming world, with new titles and community activities. If you're gearing up for the next release or fine-tuning a feature, there’s plenty to inspire and
We are super excited to announce the official launch of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! We interview monthly the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix.
Welcome to the Overwolf Developers Newsletter for June 2025! As we reach the midpoint of the year, the industry is showing no signs of slowing down. With summer game reveals and releases, it’s a great time to stay sharp and keep building. We’re here as always with updates,
We are happy to announce that Overwolf has integrated oRTB (Open Real Time Bidding), a standardized real-time bidding protocol designed to facilitate instantaneous communication between buyers and sellers. What is oRTB Created in oRTB in 2010, oRTB emerged before programmatic ads became the widespread success it is today. oRTB
For over a decade, Overwolf has proudly supported in-game creators building experiences for players of Riot’s beloved titles. From companion apps to overlays and analytical tools, we’ve worked side by side with Riot’s team & talented developers to help enhance player experiences in a way that’
Welcome to the Overwolf Developers Newsletter for May 2025! May is here, and with it comes a fresh wave of momentum across the gaming world - significant updates, new titles on the horizon, and plenty of energy ahead of the summer season. It’s a great moment to fine-tune your
The new standard for media quality is attention, and Overwolf is now acknowledged as one of its premier sources. We are thrilled to announce Overwolf has been selected to join Adelaide’s newly announced AU Ecosystem; a tightly curated group of 40 premium publishers including The New York Times, Spotify
Gaming is no longer a niche. It’s the dominant force in global entertainment, eclipsing the combined scale of film and music. For brands in 2025, gaming is now a strategic imperative for relevance, reach, and resonance. Today’s top 10 games drive more engagement than the 100 biggest influencers,
Welcome to the Overwolf Developers Newsletter for April 2025! Spring is in full swing, and it's a great time to sharpen your tools, update your apps, and prepare for the busy months ahead. We've rolled out some significant updates this month to give you more ways
Welcome to this month’s special edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Noam Korin, VP of Brand Partnerships, who breaks down what strong in-game creative really looks like, and
After powering through a full day at Pax East in Boston, it’s time to celebrate at the coolest venue in town! Join the Overwolf Ads team for a fun and laid-back Happy Hour at one of the coolest spots in Boston - the F1 Arcade - for an evening with
We are very proud to announce that Matt Jablon, Brand Partnership Director at Overwolf, has been nominated for ThinkLA’s Idea Awards: Sales Person of the Year. An expert in the art of driving successful gaming partnerships that drive real value for clients, Matt’s impact in 2024 has been
Meet Aimee Baller, Head of Partnerships in West & Central US as she takes the stage at POSSIBLE 2025! 📆 Date: April 29th ⏰ Time: 11 AM ET 📍 Location: Innovation Stage, Miami The Next Creator Economy Isn't on TikTok. It's in Gaming. In this talk you'll
With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention. For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships