A collection of 25 posts
In November 2023, Yahoo Advertising decided to shut the doors on its premium SSP platform and instead announced huge advancements in its publisher-direct DSP offering, Yahoo Backstage. The revamped DSP offering focused on the integration of a carefully selected list of over 100 premium publishers including Warner Bros Discovery, Xbox,
July 2, 2024 – Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today announced the global expansion of its Brand Partnerships team. The newly appointed team members include Nathan Lindberg as US Head of Brand Partnerships, Aimee Baller as Head of Brand Partnerships for the
June 17, 2024 — CurseForge, the world’s largest repository of mods and addons for video games, today announced a collaboration with Hasbro, a leading toy and game company, to bring the iconic POWER RANGERS franchise into ARK: Survival Ascended - the critically acclaimed survival game by Studio Wildcard. With more
We’re thrilled to announce that Overwolf, the all-in-one platform that enables creators to build, share, and monetize in-game apps, mods, and private servers, today announced the acquisition of NitroPay (rebranding to "Nitro"), a gaming ad tech company that helps website publishers monetize their site traffic and maximize
In a recent December 2023 report by Comscore — the renowned platform for advertisers to gauge and analyze media engagement — Overwolf has continued to scale to the upper echelons of gaming media properties. Sitting amongst the industry giants of Twitch, Roblox, Epic Games and Activision Blizzard, Overwolf jumped 21% in unique
This week, world-leading game industry consultancy Naavik released their comprehensive State of UGC 2024 report; unpacking the major steps…
Since 2010, Overwolf has worked tirelessly to build the ecosystem for the in-game creator economy through our industry-leading tech stack…