Overwolf Blog

Overwolf Acquires Gaming Ad Tech Leader NitroPay

Overwolf Acquires Gaming Ad Tech Leader NitroPay
Overwolf x Nitro acquisition.

We’re thrilled to announce that Overwolf, the all-in-one platform that enables creators to build, share, and monetize in-game apps, mods, and private servers, today announced the acquisition of NitroPay (rebranding to "Nitro"), a gaming ad tech company that helps website publishers monetize their site traffic and maximize ad revenue. Overwolf Ads now expands to over 100M unique monthly gamers in reach, more than doubling its audience.

Prior to the acquisition, Overwolf was already ranked by Comscore as a Top 10 US Game Publisher, with its unique proprietary ad tech solution allowing advertisers to reach over 45 million monthly gamers across premium game titles like Minecraft, Fortnite and League of Legends. Overwolf’s clients include global brands and media agencies P&G, Pringles, KFC, Intel, Nissan, Monster Energy, Dentsu, WPP, Havas and more, generating brand uplift with hard-to-reach gamers globally.

Nitro offers website publishers a comprehensive monetization solution, including simultaneous bidding for display ads, a customizable video player for instream/outstream ads, and the ability to offer premium memberships for ad-free browsing. Hundreds of premium publishers use Nitro's industry-leading ad technology and data tools, which outperformed other solutions in the market. Nitro serves over 500 premium websites including notable gaming sites Maxroll.gg, Liquipedia.net, and VLR.gg.

As part of the acquisition, Nitro will operate as a division of Overwolf alongside CurseForge and Tebex. Nitro’s offering to publishers will be enhanced by Overwolf’s industry-leading technology and infrastructure by moving to net-7 day payments to publishers - an unprecedented move within the industry where the standard is net-60/90 - alongside same-day support and the fastest ad-load time.

The entire Nitro team will remain and over the next few months we’ll begin to invest in scaling our company with new hires. You can see Overwolf/Nitro’s current open roles here.

If you’re a gaming/entertainment website owner interested in net-7 payouts and increased demand for your ad inventory reach out to our Nitro team via the website.

“Advertising in games is set to explode, with projections indicating that by 2027 ad spend in games and social networks will make up approximately 70% of total advertising expenditure. With the acquisition of Nitro, Overwolf is not just expanding its reach; we're enhancing our commitment to revolutionizing gaming ad tech. Offering publishers unparalleled opportunities for monetization, specifically net-7 payouts, while setting a new standard for speed and support in the industry is a game-changer we’re immensely proud of,” commented Overwolf CEO, Uri Marchand.

"Nitro’s integration into the Overwolf pack is a statement for the entire ad tech industry. Being able to offer publishers net-7 payouts, alongside the fastest ad-loading time and customer support speaks for itself. By merging our expansive network of website publishers with Overwolf’s desktop apps, we are creating an unparalleled powerhouse platform where advertisers can now reach one of the largest engaged gaming audiences in a simple and effective way to meet their goals” commented Cody Bye, Managing Director of Nitro. 

About Nitro
As a division of Overwolf, Nitro is dedicated to reinventing website monetization for the gaming industry. Nitro’s ad tech platform combines uncompromised user experience and nitro-speed revenue and service with Net 7 Payouts, same-day support and the industry’s fastest ad loading. Recognized for its speed, transparency, and general ease of use, Nitro works closely with over 300 publishers that run 500+ gaming websites worldwide. This exclusive gaming network of sites for the world’s most popular IPs accounts for over eight billion ad impressions across a network of over a billion global pageviews.

For more information on Nitro, visit www.nitropay.com.

About Overwolf
Overwolf is the guild for in-game creators. With over 1,500 games supported, 178,000 creators, and 45 million monthly active users, Overwolf is the all-in-one platform that enables creators to build, distribute, and monetize in-game apps, mods, and private game servers. Built for creators by creators, Overwolf is on a mission to unite the in-game creator community and empower them to make a living doing what they love - developing truly awesome gaming experiences. In 2023, Overwolf paid over $201 million to in-game creators. Based in Tel Aviv, Overwolf has raised over $150 million to date from investors including Andreessen Horowitz, Griffin Gaming Partners, Insight Partners, and others.

For more information on Overwolf, visit www.overwolf.com.