A collection of 7 posts
Overwolf is thrilled to announce our official integration with global advertising technology leader The Trade Desk’s OpenPath, a solution that enables advertisers to have direct access to publishers’ advertising inventory. Through OpenPath, advertisers now have a direct connection to Overwolf’s exclusive gaming inventory on Overwolf Ads (including Overwolf’
2024 was a transformative year for Overwolf and the creator community we support. Forbes recapped some of the highlights from our journey, showcasing our efforts to empower creators and expand the gaming ecosystem. Here are the key takeaways from the article: * $240 million was paid out to in-game creators, including
We are thrilled to announce that Overwolf has been honored with the Digiday Technology Award for Best Esports/Gaming Ad Tech, recognizing our commitment to revolutionizing how brands and advertisers engage with over 100 million gamers monthly through our platform. This award underscores the innovative approach Overwolf takes to bridge
In November 2023, Yahoo Advertising decided to shut the doors on its premium SSP platform and instead announced huge advancements in its publisher-direct DSP offering, Yahoo Backstage. The revamped DSP offering focused on the integration of a carefully selected list of over 100 premium publishers including Warner Bros Discovery, Xbox,
July 2, 2024 – Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today announced the global expansion of its Brand Partnerships team. The newly appointed team members include Nathan Lindberg as US Head of Brand Partnerships, Aimee Baller as Head of Brand Partnerships for the
June 17, 2024 — CurseForge, the world’s largest repository of mods and addons for video games, today announced a collaboration with Hasbro, a leading toy and game company, to bring the iconic POWER RANGERS franchise into ARK: Survival Ascended - the critically acclaimed survival game by Studio Wildcard. With more
We’re thrilled to announce that Overwolf, the all-in-one platform that enables creators to build, share, and monetize in-game apps, mods, and private servers, today announced the acquisition of NitroPay (rebranding to "Nitro"), a gaming ad tech company that helps website publishers monetize their site traffic and maximize