Company updates, partnerships, and milestones across Overwolf
This week, exclusive on Variety and unveiled live at IAB PlayFronts 2026, Overwolf Ads launched the In-Game Audience Map: a free tool that shows brands exactly where their audience is playing, across 5,000+ of the world's biggest games. Tell it who you want to reach, "
Take-Two CEO Strauss Zelnick headlines Brands & Games, presented by Overwolf Ads. Sept 16, NYC, invite-only, 100 executives. Request your seat now.
Every summer, the 16-24 year old cohort disappears into their setups. They play through full weekends. Session lengths run for hours. This is where their attention goes from June through July, concentrated and largely uncontested by brand media. Then August hits. As students and parents start spending more time
Overwolf Ads is closing the week with two more awards at The Drum Awards Americas - adding to the Silver we picked up at The Drum Awards Marketing EMEA 2026 just yesterday. The wins: * Gold - Entertainment and Consumer Technology * Bronze - Gaming Both awarded for the Nobody 2 x Fortnite campaign, created
Overwolf Ads has taken home a Silver award at The Drum Awards Marketing EMEA 2026, one of the most prestigious recognition programmes in the industry. Our win: * Silver - Entertainment & Consumer Technology This recognition reflects the power of gaming as a cultural platform, and what's possible when brands
Jounce Media, the supply-path benchmarking authority that programmatic buyers and sellers rely on to read the RTB market, has officially labeled Desktop Apps as a premium ad environment.
Overwolf Ads has been named a winner at the Chief Marketer Ignite Awards, taking home the prize for: * Best Use of Interactive Technology in a Campaign - The 78-Minute Gamer Break (Naked Smoothie / Tropicana x dentsu X) This adds to a growing trophy cabinet for the campaign, which previously took
We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing Americas 2026. Our shortlisted categories are: * Entertainment & Consumer Technology * Digital Experience * Gaming * Technology Innovation All four nominations are tied to our campaign for Universal Pictures' Nobody 2 - a
Not every campaign brief asks you to build a world-first NPC of a Hollywood action star and drop him into one of Fortnite’s most-played maps. But when EssenceMediacom came to us with the task of making Universal Pictures’ Nobody 2 culturally unavoidable for 25-34 year old
Overwolf Ads has won Best Gaming Platform at the Campaign Media Company of the Year Awards 2026. This win is proof of what our team has built: an advertising platform trusted by global brands to reach over 113 million monthly gamers with the kind of contextual, immersive experiences that actually
We're proud to share that Overwolf Ads has been shortlisted for four categories at The Drum Awards Marketing EMEA 2026. Our shortlisted categories are: * Entertainment & Consumer Technology * Digital Experience * Gaming * Technology Innovation All four nominations are tied to our campaign for Universal Pictures' Nobody 2 - a
We're proud to share that Overwolf Ads has been shortlisted at the Campaign Tech Awards 2026 for The 78-Minute Gamer Break campaign with Tropicana's Naked Smoothie and dentsu X. Shortlisted category: * Best Use of Gaming This nomination is recognition of what happens when deep behavioural
Overwolf Ads announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC gameplay behavior, hardware signals and content consumption. Gamer Grid enables advertisers to reach high-value gamers with precision and scale, both within Overwolf Ads’ premium inventory and across the broader
This year the Overwolf Ads pack is coming out in full force, and we can't wait to talk all things gaming and advertising.
We're proud to share that Overwolf Ads has been shortlisted in two categories at the Campaign Media Company of the Year Awards 2026: * Best Adtech Provider * Best Gaming Platform These nominations are a testament to how Overwolf's technology is shaping the future of gaming media, helping
Dentsu’s new Ready Player Brand report, launched at Campaign Gaming Summit - where Overwolf was headline sponsor - confirms what we’ve been seeing for years: gaming isn’t growing alongside other media in the UK. It’s replacing it. The Great Attention Rebalance: Why Gaming is the New Main Map
We’re proud to announce that we have been named finalist in the upcoming Global Business Tech Awards in the Ad Tech Company of the Year category. As the leading in-game advertising platform for brands and media agencies, this nomination is a huge honor and a testament to the
Overwolf’s CMO Shahar Sorek joined Marcus Liassides, SVP of Digital at Mattel, to break down what best-in-class in-game advertising looks like for 2026.