A collection of 26 posts
Gaming is no longer a niche. It’s the dominant force in global entertainment, eclipsing the combined scale of film and music. For brands in 2025, gaming is now a strategic imperative for relevance, reach, and resonance. Today’s top 10 games drive more engagement than the 100 biggest influencers,
After powering through a full day at Pax East in Boston, it’s time to celebrate at the coolest venue in town! Join the Overwolf Ads team for a fun and laid-back Happy Hour at one of the coolest spots in Boston - the F1 Arcade - for an evening
We are very proud to announce that Matt Jablon, Brand Partnership Director at Overwolf, has been nominated for ThinkLA’s Idea Awards: Sales Person of the Year. An expert in the art of driving successful gaming partnerships that drive real value for clients, Matt’s impact in 2024 has been
Meet Aimee Baller, Head of Partnerships in West & Central US as she takes the stage at POSSIBLE 2025! 📆 Date: April 29th ⏰ Time: 11 AM ET 📍 Location: Innovation Stage, Miami The Next Creator Economy Isn't on TikTok. It's in Gaming. In this talk you'll
With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention. For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships Nathan
In 2024, we enrolled in PubMatic's exclusive Access Membership program, a premium initiative designed to enhance collaboration between publishers and advertisers. As a member, we had the opportunity to strengthen buyer relationships, optimize our programmatic strategy, and ultimately drive incremental revenue growth. What we did: * Engage with PubMatic&
Welcome to the Overwolf Developers Newsletter for December 2024! Dear Creators & Partners, As we close out another year, I want to take a moment to reflect on what an incredible journey it has been for us as a community—and it’s all thanks to you! Despite the many
As 2025 approaches, some seasoned marketers have begun forging a new path to reach and engage gamers with astonishing success. It may seem strange that this new direction involves brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in gaming, combined with Gen Z’s values, attitude
As 2024 draws to a close, Overwolf has achieved another milestone, solidifying its position as a key player in the gaming media ecosystem. Overwolf has secured various top 10 spots in Comscore’s October 2024 rankings in several countries of the EU Gaming Properties lists. This follows its #4 ranking
Welcome to the Overwolf Developers Newsletter for November 2024! As November rolls in, we find ourselves in the final stretch of the year—a great time to reflect on progress, prepare for the months ahead, and make the most of the opportunities still on the horizon. With holidays around the
Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024. Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies
This week we were lucky enough to win 4 separate awards at the Tempest Awards 2024 for our Overwolf Ads x Monster Energy: Call of Duty MW3 Global Launch Day campaign. Sitting in great company, other winners included AT&T, Riot Games, Ubisoft, Mastercard, Havas and theScore Esports. Our
It is with great pleasure that we share the news that Overwolf has been nominated for the Best Esports Supporting Service of 2024 by the Esports Awards. The nomination comes off the back of an eventful year, including our official partnership with Lunar Client (one of the world’s biggest
Welcome to the Overwolf Developers Newsletter for October 2024! With October here and Halloween around the corner, we’re bringing you some exciting updates and treats for your apps. Our team has been working to improve your tools and bring new opportunities for growth. Read on to catch up on
In an exciting update, Overwolf has surged to the top of Comscore’s U.S. Gaming Properties list for August 2024, alongside industry giants Twitch and Roblox. Overwolf’s rise to 4th spot in the rankings marks a significant milestone, as it outpaced other major gaming platforms Activision Blizzard, Fandom,
Welcome to the Overwolf Developers Newsletter for September 2024! We are back after the summer hiatus, and we don’t come empty-handed - many important and exciting updates are here to quench your thirst for Overwolf news. So, grab a seat and enjoy this latest Overwolf Newsletter! Our main topics
We are thrilled to announce that Overwolf has been honored with the Digiday Technology Award for Best Esports/Gaming Ad Tech, recognizing our commitment to revolutionizing how brands and advertisers engage with over 100 million gamers monthly through our platform. This award underscores the innovative approach Overwolf takes to bridge
On July 22, via a blog post, Google announced the abandoning of its plans to deprecate third-party cookies from Chrome. This announcement sent ripples through the entire industry, marking the latest development of the tech giant’s four-year effort to eliminate cookies from its browser. But while this decision may