A collection of 18 posts
As 2025 approaches, some seasoned marketers have begun forging a new path to reach and engage gamers with astonishing success. It may seem strange that this new direction involves brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in gaming, combined with Gen Z’s values, attitude
Welcome to the Overwolf Developers Newsletter for November 2024! As November rolls in, we find ourselves in the final stretch of the year—a great time to reflect on progress, prepare for the months ahead, and make the most of the opportunities still on the horizon. With holidays around the
Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024. Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies
This week we were lucky enough to win 4 separate awards at the Tempest Awards 2024 for our Overwolf Ads x Monster Energy: Call of Duty MW3 Global Launch Day campaign. Sitting in great company, other winners included AT&T, Riot Games, Ubisoft, Mastercard, Havas and theScore Esports. Our
It is with great pleasure that we share the news that Overwolf has been nominated for the Best Esports Supporting Service of 2024 by the Esports Awards. The nomination comes off the back of an eventful year, including our official partnership with Lunar Client (one of the world’s biggest
Welcome to the Overwolf Developers Newsletter for October 2024! With October here and Halloween around the corner, we’re bringing you some exciting updates and treats for your apps. Our team has been working to improve your tools and bring new opportunities for growth. Read on to catch up on
In an exciting update, Overwolf has surged to the top of Comscore’s U.S. Gaming Properties list for August 2024, alongside industry giants Twitch and Roblox. Overwolf’s rise to 4th spot in the rankings marks a significant milestone, as it outpaced other major gaming platforms Activision Blizzard, Fandom,
Welcome to the Overwolf Developers Newsletter for September 2024! We are back after the summer hiatus, and we don’t come empty-handed - many important and exciting updates are here to quench your thirst for Overwolf news. So, grab a seat and enjoy this latest Overwolf Newsletter! Our main topics
We are thrilled to announce that Overwolf has been honored with the Digiday Technology Award for Best Esports/Gaming Ad Tech, recognizing our commitment to revolutionizing how brands and advertisers engage with over 100 million gamers monthly through our platform. This award underscores the innovative approach Overwolf takes to bridge
On July 22, via a blog post, Google announced the abandoning of its plans to deprecate third-party cookies from Chrome. This announcement sent ripples through the entire industry, marking the latest development of the tech giant’s four-year effort to eliminate cookies from its browser. But while this decision may
We are thrilled to announce that Overwolf Ads has been named as a finalist for the Best Esports/Gaming Ad Technology category in the Digiday Technology Awards 2024! As a nominee, Overwolf stands alongside parallel industry giants such as Pinterest, Disney, Yahoo, Simpli.fi and more who have also been
In November 2023, Yahoo Advertising decided to shut the doors on its premium SSP platform and instead announced huge advancements in its publisher-direct DSP offering, Yahoo Backstage. The revamped DSP offering focused on the integration of a carefully selected list of over 100 premium publishers including Warner Bros Discovery, Xbox,
July 2, 2024 – Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today announced the global expansion of its Brand Partnerships team. The newly appointed team members include Nathan Lindberg as US Head of Brand Partnerships, Aimee Baller as Head of Brand Partnerships for the
June 17, 2024 — CurseForge, the world’s largest repository of mods and addons for video games, today announced a collaboration with Hasbro, a leading toy and game company, to bring the iconic POWER RANGERS franchise into ARK: Survival Ascended - the critically acclaimed survival game by Studio Wildcard. With more
We’re thrilled to announce that Overwolf, the all-in-one platform that enables creators to build, share, and monetize in-game apps, mods, and private servers, today announced the acquisition of NitroPay (rebranding to "Nitro"), a gaming ad tech company that helps website publishers monetize their site traffic and maximize
In a recent December 2023 report by Comscore — the renowned platform for advertisers to gauge and analyze media engagement — Overwolf has continued to scale to the upper echelons of gaming media properties. Sitting amongst the industry giants of Twitch, Roblox, Epic Games and Activision Blizzard, Overwolf jumped 21% in unique
This week, world-leading game industry consultancy Naavik released their comprehensive State of UGC 2024 report; unpacking the major steps…
Since 2010, Overwolf has worked tirelessly to build the ecosystem for the in-game creator economy through our industry-leading tech stack…