Company updates, partnerships, and milestones across Overwolf
The world of gaming advertising doesn’t stand still. Campaign ideas that felt fresh last year may already look outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are reshaping the space so quickly that marketers risk falling behind if they don’t stay plugged in.
August 28, 2025 – Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 113 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth in the region and
We are super excited to announce the official launch of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! We interview monthly the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix. In
For over a decade, Overwolf has proudly supported in-game creators building experiences for players of Riot’s beloved titles. From companion apps to overlays and analytical tools, we’ve worked side by side with Riot’s team & talented developers to help enhance player experiences in a way that’s
The new standard for media quality is attention, and Overwolf is now acknowledged as one of its premier sources. We are thrilled to announce Overwolf has been selected to join Adelaide’s newly announced AU Ecosystem; a tightly curated group of 40 premium publishers including The New York Times, Spotify
Gaming is no longer a niche. It’s the dominant force in global entertainment, eclipsing the combined scale of film and music. For brands in 2025, gaming is now a strategic imperative for relevance, reach, and resonance. Today’s top 10 games drive more engagement than the 100 biggest influencers,
After powering through a full day at Pax East in Boston, it’s time to celebrate at the coolest venue in town! Join the Overwolf Ads team for a fun and laid-back Happy Hour at one of the coolest spots in Boston - the F1 Arcade - for an evening
We are very proud to announce that Matt Jablon, Brand Partnership Director at Overwolf, has been nominated for ThinkLA’s Idea Awards: Sales Person of the Year. An expert in the art of driving successful gaming partnerships that drive real value for clients, Matt’s impact in 2024 has been
Meet Aimee Baller, Head of Partnerships in West & Central US as she takes the stage at POSSIBLE 2025! 📆 Date: April 29th ⏰ Time: 11 AM ET 📍 Location: Innovation Stage, Miami The Next Creator Economy Isn't on TikTok. It's in Gaming. In this talk you'll
With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention. For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships Nathan
In 2024, we enrolled in PubMatic's exclusive Access Membership program, a premium initiative designed to enhance collaboration between publishers and advertisers. As a member, we had the opportunity to strengthen buyer relationships, optimize our programmatic strategy, and ultimately drive incremental revenue growth. What we did: * Engage with PubMatic&
Welcome to the Overwolf Developers Newsletter for December 2024! Dear Creators & Partners, As we close out another year, I want to take a moment to reflect on what an incredible journey it has been for us as a community—and it’s all thanks to you! Despite the many
As 2025 approaches, some seasoned marketers have begun forging a new path to reach and engage gamers with astonishing success. It may seem strange that this new direction involves brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in gaming, combined with Gen Z’s values, attitude
As 2024 draws to a close, Overwolf has achieved another milestone, solidifying its position as a key player in the gaming media ecosystem. Overwolf has secured various top 10 spots in Comscore’s October 2024 rankings in several countries of the EU Gaming Properties lists. This follows its #4 ranking
Welcome to the Overwolf Developers Newsletter for November 2024! As November rolls in, we find ourselves in the final stretch of the year—a great time to reflect on progress, prepare for the months ahead, and make the most of the opportunities still on the horizon. With holidays around the
Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024. Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies
This week we were lucky enough to win 4 separate awards at the Tempest Awards 2024 for our Overwolf Ads x Monster Energy: Call of Duty MW3 Global Launch Day campaign. Sitting in great company, other winners included AT&T, Riot Games, Ubisoft, Mastercard, Havas and theScore Esports. Our
It is with great pleasure that we share the news that Overwolf has been nominated for the Best Esports Supporting Service of 2024 by the Esports Awards. The nomination comes off the back of an eventful year, including our official partnership with Lunar Client (one of the world’s biggest