A collection of 18 posts
We are super excited to announce the official launch of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! We interview monthly the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix. In
Welcome to this month’s special edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Noam Korin, VP of Brand Partnerships, who breaks down what strong in-game creative really looks like, and the
With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention. For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships Nathan
For advertisers, understanding the appeal of a new game—and why it matters—can be a challenge. With countless titles launching each year, it’s difficult to predict which ones will capture players’ attention and foster long-term engagement. Even more daunting is envisioning how a brand can seamlessly fit into
Welcome to this month’s special edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Nathan Lindberg, Head of US Brand Partnerships at Overwolf, as he dives into the ultimate blueprint for brands
Welcome to this month’s edition of High Scores Leaderboard Insights, where we bring you expert perspectives from industry leaders shaping the future of gaming marketing. This time, we’re featuring Aimee Baller, Head of Partnerships for West & Central US, as she dives into The Future of Brand Engagement
Fortnite's Unreal Editor for Fortnite (UEFN) has revolutionized game creation, empowering brands to build immersive experiences within the Fortnite universe. Brands like Balenciaga, Coca-Cola, and Chipotle have already launched Fortnite maps. However, without a solid strategy, even the best-looking maps can fizzle out fast. UEFN maps provide a
Kicking off our Leadership Insight series in the High Scores newsletter, we had the pleasure of speaking with M. Chad De Luca, Director of Brand Partnerships at Overwolf. His insights set the stage for more expert conversations to come, as we continue to dive into the evolving landscape of gaming
As 2025 approaches, some seasoned marketers have begun forging a new path to reach and engage gamers with astonishing success. It may seem strange that this new direction involves brands supporting in-game developers, but a deeper understanding of user-generated content (UGC) in gaming, combined with Gen Z’s values, attitude
Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024. Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies
Fortnite’s Unreal Editor for Fortnite (UEFN) is a powerful tool that enables creators to build custom maps and game modes using the same Unreal Engine technology that powers Fortnite itself. UEFN goes beyond Fortnite's original Creative mode, offering more advanced design capabilities, including access to Unreal Engine’
With a market of more than 3.2 billion gamers globally and an economy size of $180 billion, video game culture has been established as a key focal point in brands' 2024 marketing strategies. Despite its wide-ranging demographics, advertisers are beginning to become aware that at the heart of
In 2023, Roblox, Fortnite, and Overwolf combined paid over $1 billion to creators. Overwolf, which includes the CurseForge platform as the…
It should come as no surprise that fashion brands were first movers into the ever-expanding world of gaming from an advertising…
As the advertiser engines start firing up in 2024, gaming continues to cement itself as a stand-alone vertical of interest for every brand…
2023 has seen another meteoric rise of advertising specifically targeting gamers. Away from endemic gaming products, the fast-moving…
The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in terms of influence and revenue…
As a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching…