A collection of 8 posts
Fortnite’s Unreal Editor for Fortnite (UEFN) is a powerful tool that enables creators to build custom maps and game modes using the same Unreal Engine technology that powers Fortnite itself. UEFN goes beyond Fortnite's original Creative mode, offering more advanced design capabilities, including access to Unreal Engine’
With a market of more than 3.2 billion gamers globally and an economy size of $180 billion, video game culture has been established as a key focal point in brands' 2024 marketing strategies. Despite its wide-ranging demographics, advertisers are beginning to become aware that at the heart of
In 2023, Roblox, Fortnite, and Overwolf combined paid over $1 billion to creators. Overwolf, which includes the CurseForge platform as the…
It should come as no surprise that fashion brands were first movers into the ever-expanding world of gaming from an advertising…
As the advertiser engines start firing up in 2024, gaming continues to cement itself as a stand-alone vertical of interest for every brand…
2023 has seen another meteoric rise of advertising specifically targeting gamers. Away from endemic gaming products, the fast-moving…
The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in terms of influence and revenue…
As a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching…