Watch: Overwolf Ads x Mattel @ GamesBeat Hollywood & Games
Overwolf’s CMO Shahar Sorek joined Marcus Liassides, SVP of Digital at Mattel, to break down what best-in-class in-game advertising looks like for 2026.
Where to find us - talks, sessions, and industry meetups
Overwolf’s CMO Shahar Sorek joined Marcus Liassides, SVP of Digital at Mattel, to break down what best-in-class in-game advertising looks like for 2026.
Join Us at GamesBeat Hollywood & Games 🗓 Date: December 11, 2025 ⏰ Time: 9:30 AM - 9:55 AM 📍 Location: Grammy Museum, Stage 1 (2nd Floor, Clive Davis Theater) Featuring: * Shahar Sorek, CMO, Overwolf * Marcus Liassides, SVP of Digital Gaming, Mattel * Alex Lee, Lead News Writer, GamesBeat What's
Overwolf is proud to be leading the charge in empowering the next generation of game creators. So far this year, the Overwolf has paid out over $300 million to in-game creators, validating the scale, sustainability, and real-world impact of UGC in gaming’s evolving economy (GamesBeat). At GamesBeat Next, Overwolf&
User-generated content (UGC) has moved from side quest to growth engine. Learn about how studios are leveraging ecosystems like Roblox, Epic/UEFN, and Overwolf/CurseForge to reshape how UGC.
Gaming is no longer a niche. It’s the dominant force in global entertainment, eclipsing the combined scale of film and music. For brands in 2025, gaming is now a strategic imperative for relevance, reach, and resonance. Today’s top 10 games drive more engagement than the 100 biggest influencers,
After powering through a full day at Pax East in Boston, it’s time to celebrate at the coolest venue in town! Join the Overwolf Ads team for a fun and laid-back Happy Hour at one of the coolest spots in Boston - the F1 Arcade - for an evening
Meet Aimee Baller, Head of Partnerships in West & Central US as she takes the stage at POSSIBLE 2025! 📆 Date: April 29th ⏰ Time: 11 AM ET 📍 Location: Innovation Stage, Miami The Next Creator Economy Isn't on TikTok. It's in Gaming. In this talk you'll
With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention. For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships Nathan
Join us at IAB PlayFronts 2025, where Overwolf's CMO, Shahar Sorek, and Head of US Brand Partnerships, Nathan Lindberg, will reveal where attention still thrives in the entertainment world—and how to mine it before it’s gone. In this session, we’ll uncover: * Where to find the
Did you miss it? Overwolf’s CEO & Co-founder, Uri Marchand, participated in the panel talk, "From Mods to Mainstream: How User-Generated Content is Shaping the Future of Gaming and Media," at the GamesBeat Insider Series: Hollywood and Gaming on December 12th in Los Angeles. Joining Uri on
Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024. Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies
Overwolf Ads is proud to be a sponsor of the 20th annual Advertising Week New York 2024 event. Engaging Gen Z Through the Power of Gaming Join us on stage with dentsu as we explore gaming as the new social media, dive into real-world brand success stories like Pringles, and