Your gateway to UGC trends, creator stories, and Overwolf updates
In a recent December 2023 report by Comscore — the renowned platform for advertisers to gauge and analyze media engagement — Overwolf has continued to scale to the upper echelons of gaming media properties. Sitting amongst the industry giants of Twitch, Roblox, Epic Games and Activision Blizzard, Overwolf jumped 21% in unique
In 2023, Roblox, Fortnite, and Overwolf combined paid over $1 billion to creators. Overwolf, which includes the CurseForge platform as the…
It should come as no surprise that fashion brands were first movers into the ever-expanding world of gaming from an advertising…
This week, world-leading game industry consultancy Naavik released their comprehensive State of UGC 2024 report; unpacking the major steps…
As the advertiser engines start firing up in 2024, gaming continues to cement itself as a stand-alone vertical of interest for every brand…
Welcome to the Overwolf Devs Newsletter for December 2023!
2023 has seen another meteoric rise of advertising specifically targeting gamers. Away from endemic gaming products, the fast-moving…
Since 2010, Overwolf has worked tirelessly to build the ecosystem for the in-game creator economy through our industry-leading tech stack…
The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in terms of influence and revenue…
As a new year is fast approaching, it’s important to document the maturation of both brands and agencies in their strategies of reaching…
Welcome to the Overwolf Devs Newsletter for November 2023!