Your gateway to in-game creation trends, creator stories, and Overwolf updates
Overwolf is proud to be leading the charge in empowering the next generation of game creators. So far this year, the Overwolf has paid out over $300 million to in-game creators, validating the scale, sustainability, and real-world impact of UGC in gaming’s evolving economy (GamesBeat). At GamesBeat Next, Overwolf&
User-generated content (UGC) has moved from side quest to growth engine. Learn about how studios are leveraging ecosystems like Roblox, Epic/UEFN, and Overwolf/CurseForge to reshape how UGC.
We’re thrilled to share that Overwolf has been named a finalist for the Esports Supporting Platform of the Year at the 2025 Esports Awards! This category celebrates the software platforms that empower the global esports ecosystem providing the tools, technology, and infrastructure that help players, organizers, and fans connect
Welcome to the Overwolf Developers Newsletter for October 2025! October is here, bringing big launches, new tools, and even more ways to grow your apps and revenue on Overwolf. From fresh game events to a brand-new ad unit and console feature, this month’s updates are packed with opportunities to
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
We’re thrilled to share that Overwolf Ads has been shortlisted across seven categories at this year’s The Drum Awards 2025.
We are thrilled to announce that Overwolf has been honoured with several wins at the Cynopsis Media Impact Awards 2025, recognising how our differentiated ad tech platform is revolutionizing the way brands and advertisers engage with over 113 million gamers. Overwolf took home awards in the following categories: * Best Ad
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and
In the world of programmatic advertising, the US market often becomes the main focus of marketing budgets. For our global gaming network of app creators this means programmatic partnerships can often leave significant revenue opportunities untapped across smaller regions across Europe, Asia Pacific and Latin America. Whilst we are extremely
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in gaming advertising, you've arrived to the right place. Each month we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as
The world of gaming advertising doesn’t stand still. Campaign ideas that felt fresh last year may already look outdated in 2025. Roblox activations, branded UEFN Fortnite maps, and new ad-tech solutions are reshaping the space so quickly that marketers risk falling behind if they don’t stay plugged in.
Welcome to the Overwolf Developers Newsletter for August 2025! August wraps up with a global heatwave and the industry buzz of Gamescom still echoing across the dev world. If you're coming back from Cologne or gearing up for fall releases, we’ve got some important updates to keep
August 28, 2025 – Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 113 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth in the region and
Welcome back to the second episode of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! Each month we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix. This month, we
Welcome to the Overwolf Developers Newsletter for July 2025! July brings summer sunshine and a fresh wave of excitement across the gaming world, with new titles and community activities. If you're gearing up for the next release or fine-tuning a feature, there’s plenty to inspire and support
We are super excited to announce the official launch of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming! We interview monthly the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix. In
Welcome to the Overwolf Developers Newsletter for June 2025! As we reach the midpoint of the year, the industry is showing no signs of slowing down. With summer game reveals and releases, it’s a great time to stay sharp and keep building. We’re here as always with updates,
We are happy to announce that Overwolf has integrated oRTB (Open Real Time Bidding), a standardized real-time bidding protocol designed to facilitate instantaneous communication between buyers and sellers. What is oRTB Created in oRTB in 2010, oRTB emerged before programmatic ads became the widespread success it is today. oRTB helps