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We're proud to share that Overwolf Ads has been shortlisted at the Campaign Tech Awards 2026 for The 78-Minute Gamer Break campaign with Tropicana's Naked Smoothie and dentsu X. Shortlisted category: * Best Use of Gaming This nomination is recognition of what happens when deep behavioural
Overwolf Ads announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC gameplay behavior, hardware signals and content consumption. Gamer Grid enables advertisers to reach high-value gamers with precision and scale, both within Overwolf Ads’ premium inventory and across the broader
GamesBeat Summit (May 18th -19th 2026) is one of the most forward-thinking gatherings in the games industry, bringing together developers, publishers, and innovators shaping the future of gaming. This May, we're excited to announce that Overwolf, Tebex and CurseForge for Studios are sponsoring the event, with two
Some conversations are better had over dinner.
This year the Overwolf Ads pack is coming out in full force, and we can't wait to talk all things gaming and advertising.
How Gaming Is Delivering Real Business Outcomes for Brands This session, sponsored by Overwolf Ads and Twitch focuses on: * Why marketers are shifting budgets into gaming * How platforms are proving outcomes across the funnel * The strategies driving repeat investment Speakers: * Nathan Lindberg, VP, Brand Partnerships, Overwolf * Jonathan Stringfield, VP, Microsoft
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
We're proud to share that Overwolf Ads has been shortlisted in two categories at the Campaign Media Company of the Year Awards 2026: * Best Adtech Provider * Best Gaming Platform These nominations are a testament to how Overwolf's technology is shaping the future of gaming media, helping
Dentsu’s new Ready Player Brand report, launched at Campaign Gaming Summit - where Overwolf was headline sponsor - confirms what we’ve been seeing for years: gaming isn’t growing alongside other media in the UK. It’s replacing it. The Great Attention Rebalance: Why Gaming is the New Main Map
On March 11, the gaming, advertising, and brand partnerships worlds will come together at the Campaign Gaming Summit in London, and we’re excited to be part of the conversation. Overwolf will be joining industry leaders to explore how brands can move beyond traditional digital advertising and into experiences that
February is moving fast, and we're keeping pace with tools designed to give you more control over your business and deeper insights into your growth. From the highly requested Revenue API to a significant House Ads upgrade, this month is all about data-driven decisions. Our main topics
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
We are excited to announce that Tracker Network, the world’s leading competitive gaming stats and performance tracking ecosystem, has officially joined Nitro, our website monetization platform powering 500+ premium gaming and entertainment websites, as a fully integrated publishing partner. Tracker Network operates one of the most recognized multi-website
We’re proud to announce that we have been named finalist in the upcoming Global Business Tech Awards in the Ad Tech Company of the Year category. As the leading in-game advertising platform for brands and media agencies, this nomination is a huge honor and a testament to the
📰 Overwolf Developers Newsletter – January 2026 Welcome to 2026! A new year is officially underway, and we’re kicking it off with fresh games, helpful guidance, and a look at what’s ahead for the Overwolf platform. From newly launched titles and overlay support to best practices and upcoming conversations with
Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place. Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for
The IAB Annual Leadership Meeting (ALM) is the definitive kickoff for the digital media and advertising industry, and for 2026, the conversation is centered on one undeniable reality: Gaming is delivering real business outcomes. We are thrilled to announce that Overwolf Ads, Twitch, and Microsoft are taking the stage together
Overwolf’s CMO Shahar Sorek joined Marcus Liassides, SVP of Digital at Mattel, to break down what best-in-class in-game advertising looks like for 2026.