In an exciting update, Overwolf has surged to the top of Comscore’s U.S. Gaming Properties list for August 2024, alongside industry giants Twitch and Roblox. Overwolf’s rise to 4th spot in the rankings marks a significant milestone, as it outpaced other major gaming platforms Activision Blizzard, Fandom, Epic Games, and Enthusiast Gaming, following a 20% month-over-month growth in reach.
This leap in ranking is in part attributed to Overwolf’s strategic acquisition of NitroPay, a leading network of over 500 premium gaming websites, earlier this year. The integration of NitroPay (rebranded as Nitro) has helped expand Overwolf’s total gaming audience, now boasting over 100 million unique monthly gamers across desktop apps, mods, servers and premium gaming websites.
On top of this, Overwolf's existing reach of monthly active gamers saw a steep rise with the recent announcement of our exclusive partnership with Moonsworth, bringing the world‘s #1 Minecraft client – Lunar Client - onto Overwolf‘s Electron platform. Lunar Client is already partnered with 100s of the world‘s biggest Minecraft content creators (over 180M combined followers) supporting millions of Minecraft players during playtime through mods, settings and cosmetics.
As a standalone app on Overwolf, advertisers are now able to access Lunar Client's expansive gaming audience as part of Overwolf's existing monthly gaming inventory.
Nitro Acquisition
Overwolf’s acquisition of Nitro has dramatically expanded its reach and provides enhanced ad inventory opportunities to advertisers. Nitro’s ad tech, which powers over 500 premium gaming websites like Liquipedia.net and Maxroll.gg, enables seamless bidding for display ads, customizable video ad placements and more. Coupled with its existing offering, the acquisition enables Overwolf to offer unparalleled In-Play and Beyond-Play opportunities for advertisers to reach gamers both during and beyond playtime.
Since the acquisition, Overwolf has solidified its position as one of the fastest-growing platforms in the gaming ecosystem. Nitro's integration has also set a new industry standard for publisher ad monetization with net-7 day payouts —dramatically shortening the typical payment window from the industry-standard of 60 to 90 days. This is continuing to attract more premium gaming publishers to Overwolf’s ecosystem, and in turn, is giving more exclusive and high quality inventory access to our advertising partners.
Opportunities for Advertisers and Publishers
As Overwolf continues to scale, the platform is becoming increasingly attractive to both advertisers and publishers. Brands can now reach gamers across multiple touchpoints—through in-game apps, Nitro-powered websites, and even custom branded moments during rich gameplay. This multi-channel approach offers advertisers unparalleled flexibility in how they engage with gaming audiences.
With Overwolf, Twitch, and Roblox dominating the Comscore rankings, it’s clear that gaming is continuing to grow as one of the most important media platforms in 2024. For advertisers looking to tap into this thriving ecosystem, Overwolf offers the tools and technology needed to make meaningful connections with gamers.
If you’re interested in learning more about how Overwolf’s ad platform can help you reach your target audience or want to explore partnership opportunities, click here to get in touch with our team.
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