With 1.86 Billion PC gamers worldwide logging on to enjoy fully immersive, headphones, long-duration playtime, brands have a rare opportunity to access countless hours of undivided attention.

For this year's presentation at IAB PlayFronts 2025, Overwolf’s CMO Shahar Sorek and Head of US Brand Partnerships Nathan Lindberg shed light on the difficulty of mining for attention in a world saturated with screens, notifications and noise.

They shared Overwolf’s unique perspective on how to make real brand impact with global brands like P&G, Monster Energy, Intel, whilst unveiling actionable secrets for the future of in-game engagement at scale.

Watch the full presentation below:

If you are interested in unlocking its potential right now, reach out to our sales team who can help you get started here.

To see a full list of our brand case studies head here.

Overwolf Ads is a world-leading ad tech platform empowering brands and advertisers to reach over 100M+ monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Interested? Learn about us here.