We are thrilled to announce that Overwolf has been honored with the Digiday Technology Award for Best Esports/Gaming Ad Tech, recognizing our commitment to revolutionizing how brands and advertisers engage with over 100 million gamers monthly through our platform. This award underscores the innovative approach Overwolf takes to bridge the gap between in-game creators and advertisers in a way that is both non-disruptive and highly engaging, creating significant value for everyone involved.
The Most Innovative Ad Toolset to Engage Gamers
For brands, gaming offers a unique opportunity to reach a passionate, engaged audience. With over 100 million gamers across Overwolf’s ecosystem, advertisers have the potential to access a massive market, but one that traditionally resists intrusive ads. What sets Overwolf apart is how we enable brands to engage with this audience in a differentiated way.
Rather than disrupting gameplay, Overwolf’s technology seamlessly integrates ads that complement the gaming experience. From contextual in-game placements based on GPU targeting with Intel, to Rewarded Moment-Triggered Ads with Pringles, we’ve created a framework where advertisements are relevant and immersive—aligning perfectly with the player’s experience that drive unparalleled results for our clients.
Empowering In-Game Creators While Driving Revenue
What makes Overwolf’s approach particularly powerful is its dual impact: while brands and advertisers benefit from access to a vast gaming audience, in-game creators—such as mod and app developers—are directly able to generate revenue through these partnerships.
Last year we paid out over $201M to in-game creators, contributing to an entirely new career path and economy within the gaming ecosystem. This symbiotic relationship benefits all parties: advertisers gain authentic access to a difficult-to-reach demographic that can not be found on more traditional gaming platforms such as Twitch or other social media channels, and creators are financially supported, allowing them to continue producing the content gamers love. By contributing to creator monetization, Overwolf's clients benefit from unparalleled gamer sentiment alongside engagement.
What This Means for Advertisers Moving Forward
As we celebrate winning the Best Esports/Gaming Ad Tech award, we remain committed to pushing the boundaries of what’s possible in gaming ad tech. We’re continuously innovating new ways to help brands authentically connect with gamers, creating ad experiences that resonate, engage, and drive results—while ensuring in-game creators are fairly compensated.
With Overwolf, advertisers and brands can expect scalable, non-disruptive, and highly targeted ad solutions that contribute positively to the gaming ecosystem. As gaming continues to grow as a dominant entertainment medium, Overwolf is here to ensure that brands can be part of this exciting journey, in a way that enhances the experience for all players involved.
To see a full list of our brand case studies head here.
See the full list of Digiday winners here.
Overwolf Ads is a world-leading ad tech platform empowering brands and advertisers to reach over 100M+ monthly gamers across hundreds of the world's biggest titles and premium gaming websites.
We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Interested? Learn about us here.