This week we were lucky enough to win 4 separate awards at the Tempest Awards 2024 for our Overwolf Ads x Monster Energy: Call of Duty MW3 Global Launch Day campaign.

Sitting in great company, other winners included AT&T, Riot Games, Ubisoft, Mastercard, Havas and theScore Esports.

Our Monster Energy campaign this year employed our unique Moment-Triggered Ads product, where we produced an online tournament in Call of Duty: Modern Warfare 3 that went live simultaneously with the game’s release in over 24 countries. Alongside this an extensive awareness media campaign promoted the tournament, generating over 65K matches being played, a 90% viewability rate, 75% video completion rate and moving Monster Energy to the #1 category leader amongst our 100M monthly audience.

We are extremely proud to win awards in the following categories:

Best Non-Endemic Activation for Audience Engagement

Best Non-Endemic Brand Awareness Activation

Best Esports and Gaming Crossover

Best Collegiate/Amateur/Semi-Pro Event

See the full list of winners here.

To see a full list of our brand case studies head here.

Overwolf Ads is a world-leading ad tech platform empowering brands and advertisers to reach over 100M+ monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Interested? Learn about us here.