Last month we were proud to take to the stage with our partners at dentsu for the 20th annual Advertising Week New York 2024.
Overwolf Ads' Head of US Sales Nathan Lindberg (formerly Twitch/Epic Games) sat with Don McLean (Director, Gaming Agency Services, dentsu) to explore effective strategies for engaging Gen Z through the power of gaming.
During the discussion, we covered the following topics:
- Gaming as the new social media
- How brands & agencies should approach gaming-specific creative
- The best brands doing great work in gaming right now
- Our Pringles collaboration with Overwolf Ads & dentsu
- The power of Rewarded Moment-Triggered Ads
- The right marketing mix to engage gamers effectively
- How advertisers can capitalize on the biggest game releases in 2025
Watch the panel in full below 👇
To see a full list of Overwolf Ads brand case studies head here.
Overwolf Ads is a world-leading ad tech platform empowering brands and advertisers to reach over 100M+ monthly gamers across hundreds of the world's biggest titles and premium gaming websites.
We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Interested? Learn about us here.