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Developers October Newsletter - Ad Week

Developers October Newsletter - Ad Week

Welcome to the Overwolf Developers Newsletter for October 2024!

With October here and Halloween around the corner, we’re bringing you some exciting updates and treats for your apps. Our team has been working to improve your tools and bring new opportunities for growth. Read on to catch up on all the latest from Overwolf!

Our main topics of the month:

  • New Store Listing Features
  • Ad Week

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New Store Listing Features

We’re thrilled to announce that the new store listing features are now live on the Overwolf web Appstore! This update brings exciting new customization options to make your app’s OneApp page even more engaging and visually appealing.

Here’s what’s new:

  • YouTube Video Integration: You can now add YouTube videos directly to your screenshots slider, allowing you to showcase your app in action.
  • “About the Creator” Section: Personalize your page with a custom description, social links, and a background image, letting users get to know the creator behind the app.
  • Hero Image: Highlight your app with a prominent hero image to make a memorable first impression.

Important Notes:

  • The previous 1200 x 750px screenshot size is no longer supported. However, old screenshots will display until you upload either a YouTube video or at least one new 1200 x 675px screenshot.
  • When you add a new video or screenshot, it will replace all old-format images on both the web and client Appstore.
  • For now, videos will only display on the web Appstore; the client Appstore will still show only screenshots in its existing format.

We’re also working on further updates for the client appstore! If you have any questions or need help with the new listing features, please contact your Developer Relations Manager.

Ad Week

Last month, our Brand Partnerships team made waves at Advertising Week New York 2024, one of the biggest events in advertising, attended by over 17,000 professionals from leading global brands like Mastercard, eBay, Netflix, Paramount Pictures, and Spotify.

Our session, Engaging Gen Z Through the Power of Gaming, showcased Overwolf’s unique ability to connect brands with gamers at scale across premium game titles. Partnering with Dentsu, a major media agency known for handling millions in ad spend for top gaming brands, we highlighted the power of gaming as a platform to engage the coveted Gen Z demographic.

Our global sales team, joined by CEO Uri Marchand, attended the event, taking numerous meetings with new and existing clients. This event was a fantastic opportunity to strengthen relationships and open doors to new advertising campaigns that will bring additional revenue opportunities for our creators. We’re excited to turn these connections into real campaigns in the coming quarters!

🏆Quest Complete - Recent Victories and Milestones

  • Overwolf Native Version 0.260 - We added a method to return data about the requesting extension and more. Check the notes here.
  • Electron Expanded Documentation - As a result of our progress with ow-electron and feedback from you, we are working on documentation to make building on and transitioning to ow-electron easier. Check the documentation here.
  • Diablo IV: Vessel of Hatred - We have added support for the new expansion! See our updated apps in the Overwolf appstore.
  • New Games - We have added support for 44 new games! Look up the full game list.
  • Game Events - New events for Deadlock, Diablo IV, TFT, Overwatch 2, and more! Our roadmap lists all important GEP releases. See the various changelogs for released events here.

🏹On The Hunt - Ongoing Efforts and Progress Updates

  • Overwolf Electron on Linux - We are starting our integration for Linux on Electron by adding ad SDK support!
  • Upcoming Game Events - We are working to add new events for CoD Black Ops 6, Diablo IV, Minecraft, and more! Check out what’s coming next here.
  • The Right Events for Apps - Found a game you want to make an app for, but there are no events? Let us know by posting a request in our Discord requests forum! (make sure you have joined our Discord community to get access).

🧡Support Main - Community Highlights and Updates

  • Want to own some cool Overwolf swag? If your app passed 5,000 downloads and you have not ordered one yet, go here to order your own Overwolf milestone t-shirt!

Join our Community

Looking to get tech support, bounce ideas around, suggest new features, or maybe just chat with fellow developers and our team? JOIN THE COMMUNITY

Curious to see what else we're planning? Check out our roadmap.


For any suggestions or feedback, feel free to reach out to me - dror.haberman@overwolf.com | @doctoroyster