Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.
Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.
This month, Nathan Lindberg is joined by Alexander Lee, the Lead News Writer at GamesBeat. Alexander is one of the most prominent writers covering the industry today, spending his time at the intersection of games, creators, and the business models shaping them.
He reports deeply on user-generated content (UGC), the creator economy, the impact of AI on development and advertising, and the shifting roles of live events. If you’ve read GamesBeat or Digiday this year, you’ve probably hit at least a few of his stories, including some that sparked big conversations across the industry.
Before joining GamesBeat, he served for four years as a senior reporter at Digiday, covering the evolution of gaming and the creator economy from niche entertainment channels to pillars of global culture and media. In 2023, he was nominated for Journalist of the Year at the Esports Awards. In addition to his work as a journalist, Alexander teaches the business of gaming and esports as an instructor at New York University.
In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:
- Major studios like Rockstar Games are signaling that creator tools are essential to the future of AAA titles like GTA 6
- AI is revolutionizing game development processes while facing skepticism from consumers
- Why in-person industry events remain vital for fostering authentic relationships
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About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as #2 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.