With a market of more than 3.2 billion gamers globally and an economy size of $180 billion, video game culture has been established as a key focal point in brands' 2024 marketing strategies. Despite its wide-ranging demographics, advertisers are beginning to become aware that at the heart of such diversity lies a particularly lucrative cohort amongst PC gamers generating long-lasting brand impact and ROI. 

With higher household incomes, diverse demographics, and more substantial time spent in-game (measured in hours, not minutes), these ‘Golden Gamers’ present an enticing opportunity for advertisers to forge meaningful connections with millions of players globally that are deeply loyal and positive towards the right kind of advertising.

In the following video captured at IAB Playfronts 2024, Overwolf’s CMO Shahar Sorek and VP of Brand Partnerships Noam Korin explain to leaders in the gaming and marketing world how top global brands and agencies like KFC, Dr Pepper, P&G, Monster, Intel, WPP, Dentsu, and Havas are reaching this lucrative cohort inside the world’s biggest games in a cost-efficient, quick, and scalable way.

If you’re interested in hearing more about how Overwolf Ads could help your brand reach gamers in 2024, head here or email us at ads(at)overwolf(dot)com.