Join us at IAB PlayFronts 2025, where Overwolf's CMO, Shahar Sorek, and Head of US Brand Partnerships, Nathan Lindberg, will reveal where attention still thrives in the entertainment world—and how to mine it before it’s gone.

In this session, we’ll uncover:

• Where to find the richest veins of attention — and how to extract them for real brand impact
• How brands like P&G, Monster Energy, Intel, and Universal Pictures are striking attention gold in gaming
• Why advertisers who master this new attention economy will own the future of engagement

Secure your spot at IAB PlayFronts here.

Overwolf Ads is a world-leading ad tech platform empowering brands and advertisers to reach over 100M+ monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Interested? Learn about us here.