Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.

Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.

This month, Nathan Lindberg is joined by Sami Barnett, Sr. Director of Gaming at TMA by Omnicom Group. Sami’s extensive background in client service has been instrumental in fostering strong relationships with both clients and partners. Driven by her passion for gaming, she transitioned her career to the gaming industry ten years ago. During this time, she has successfully facilitated brand partnerships for endemic & non-endemic brands, and driven revenue growth for one of North America’s largest esports organizations.

Currently, Sami is dedicated to delivering impactful, gaming-focused solutions for her clients, leveraging her expertise, her relationships in the industry and innovative strategies. 

In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:

• State Farm’s best-in-class in-game activations
• The importance of creativity for brands to stand out
• Why gaming sponsorships + media must work together

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About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as #2 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more. 

For more information on Overwolf, visit www.overwolf.com/ads.