A major shift is happening in gaming: brands and IP owners are no longer just advertising in games, they’re becoming part of them. As UGC reshapes how fans engage with the worlds they love, the question is, how do we build collaborations that feel authentic to players, reward creators, and ensure brand safety every step of the way?
Join Us at SEG3 LA
🗓 Date: December 10, 2025
⏰ Time: 12:15 PM – 1:00 PM
📍 Location: SEG3 Los Angeles
Featuring:
- Shahar Sorek, CMO, Overwolf
- Barry Dorf, VP, Digital Strategy & Innovation, Hasbro
What's the Presentation About?
In this session, Hasbro and Overwolf break down how they worked together to bring the iconic Power Rangers franchise into ARK: Survival Ascended, through a creator-built branded mod that allowed fans to engage directly with iconic IP inside one of the world’s most popular survival games.
Together, they’ll unpack what it takes to design playable content that fits both the platform and the audience, and how to ensure guardrails that protect IP. They will also offer a case study on how Premium Mods, including Hasbro’s Mighty Morphin Power Rangers and Paramount’s Teenage Mutant Ninja Turtles can extend a brand’s reach and engagement whilst generating a new revenue stream within the UGC ecosystem.
Spotlight: Hasbro’s Mighty Morphin Power Rangers in ARK
Hasbro partnered with Overwolf & CurseForge to launch the iconic IP into the popular survival game via a branded premium cosmetics pack (think Power Rangers character skins, emotes, weapons & dinos).
As one of the top 100 best selling games in the world, ARK: Survival Ascended has become a leading playground for brands away from Fortnite and Roblox, in part, down to its vibrant modding ecosystem (powered by CurseForge).
The launch generated a huge amount of organic buzz, more than most in-game brand activations launched into Roblox and Fortnite, simply by occupying white space where most other brands weren't looking.
Importantly, this mod is not free to download. Players have to pay to unlock it, and even still, it has generated over 4M+ downloads, leading to a second wave update which has generated a further 2M+ downloads to date. The results:
- 6 million+ downloads (and counting)
- One of the most successful branded mod launches ever
- Millions of hours of deep, meaningful engagement
- A significant new revenue stream
Not only has Hasbro generated millions of hours of deep playtime where gamers are interacting with the iconic Power Rangers IP, they have created a very significant additional digital revenue stream on top.
Why It Matters
Most brand activations in gaming still cling to single-game campaigns with long dev cycles and high costs. But the Overwolf platform unlocks something bigger: scalable, multi-game integrations that span 1,500+ games and reach over 113 million monthly gamers.
We call them in-game creators—modders, app developers, and server owners powering a creator economy that’s already here.
Global brands like Paramount, Hasbro, Universal Pictures, Netflix, HULU, KFC, Armani, Pringles & more are already harnessing Overwolf’s platform to capitalize on not just the scale of its gaming audience, but more importantly, the variety.
About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as #2 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.