Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in gaming advertising, you've arrived to the right place.
Each month we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix.
This month's guest is Cody Flaherty, the Chief Operating Officer at Atlas Creative, a leading UGC studio behind the world's most successful experiences on Roblox and Fortnite. Cody brings over 15 years of experience in technology and gaming, including leadership roles in mobile gaming and ecommerce, where he successfully exited to private equity. At Atlas, he focuses on growing original games and helping major brands succeed in the UGC space and has worked on several award winning campaigns like Star Trek x Kid Cudi: Mirror Mayhem, MrBeast's Extreme Survival Challenge in Fortnite, Axe's Mistaverse campaign & many more.
Aimee Baller, Head of Brand Partnerships Central US at Overwolf lead the conversation, exploring:
- How Atlas Creative is powering iconic brand activations in Fortnite and Roblox with partners like Paramount, Puma, and MrBeast
- What advertisers should be considering when choosing an in-game “playground” to activate inside of
- How recent Roblox viral sensations ‘Steal a Brainrot’ & ‘Grow a Garden’ hit 20M concurrent players
We also touched on our own recent collaboration with Atlas Creative for Bush’s Beans’ latest gaming campaign, bringing the brand to life inside with a playful Fortnite, Fall Guys-inspired obstacle course. Why lean into Fall Guys for Bush’s Beans? Tune into our latest podcast with Atlas Creative’s Cody Flaherty to find out.
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About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as #2 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.