We are very proud to announce that Matt Jablon, Brand Partnership Director at Overwolf, has been nominated for ThinkLA’s Idea Awards: Sales Person of the Year.
An expert in the art of driving successful gaming partnerships that drive real value for clients, Matt’s impact in 2024 has been nothing short of legendary for the entertainment industry and the gaming advertising industry at-large.
Matt's 2024 Quest Log
- Grew Overwolf's entertainment revenue by +258% YoY, taking our efforts from one entertainment partner in 2023 to 8 in 2024, including Paramount, Universal Pictures and Hulu.
- Listened to critical client challenges, leading him to spearhead innovative initiatives like Moment-Triggered Ads and Pre-Roll Ads; tools that are now core to how entertainment brands effectively connect with gamers at scale.
- Guided Universal Pictures from a single test in 2023 to four full campaigns in 2024 that has now become a significant impact lever within the marketing roadmaps for upcoming movie launches.
- Launched test campaigns with Amazon (Rufus), Hulu (Publicis), and Red Bull (Hearts & Science), all of whom chose to partner with Overwolf again.
His Work Powers the Entire Game Advertising Ecosystem
Matt is tirelessly committed to understanding and solving his clients challenges, which was instrumental in the development of Overwolf's industry-leading ad products. These innovations have fundamentally changed how entertainment brands are now engaging with gamers, helping to drive deep engagement and awareness that contributes to box office success.
These efforts go much further than helping brands achieve their marketing goals. In 2024, the revenue he generated for Overwolf translated into approximately $650K paid directly to Overwolf’s creator community, enabling thousands of independent game developers and modders to sustain their passion and earn a living off of their passion.
For more in-depth info on how Overwolf works with theatrical clients, have a read through our thought-leadership article - How major film studios are reaching gamers to drive box office success - published via Marketing Week.
If you want to support Matt, all you need to do is give him a vote!
And if you happen to be in the LA area, make sure to connect with him on LinkedIn for an (exclusive) invite to his bi-annual happy hour at Tiny’s Hi-Dive; a relaxed setting that brings together industry professionals from leading agencies like Rufus, Canvas Worldwide, Hearts & Science, EssenceMediacom, Publicis, and Wavemaker.
Vote now: ThinkLA Idea Awards
Overwolf Ads is a world-leading ad tech platform empowering brands and advertisers to reach over 100M+ monthly gamers across hundreds of the world's biggest titles and premium gaming websites.
We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Interested? Learn about us here.