In the world of programmatic advertising, the US market often becomes the main focus of marketing budgets. For our global gaming network of app creators this means programmatic partnerships can often leave significant revenue opportunities untapped across smaller regions across Europe, Asia Pacific and Latin America.
Whilst we are extremely proud of our globally-leading programmatic partnerships with the world's largest DSPs and SSPs, our Revenue team has been passionately on-the-hunt for further revenue growth opportunities that could extract more monetization for the incredible partners across our ecosystem.
In markets such as Europe, Asia Pacific, and Latin America, regional programmatic partners hold valuable local connections to brands and agencies that specialize in driving demand in smaller territories.
Overwolf’s Global Partnership Initiative
Over the past nine months, our team has proactively pursued and secured new relationships with numerous local programmatic partners. These efforts have already begun to unlock brand new revenue streams, with a rise in ad inventory demand across smaller but very significant regions.We are proud to officially announce our efforts, which has included onboarding new local partnerships across the following regions:
- DACH: 7 new partners
- France: 1 new partner
- Poland: 1 new partner
- Nordics: 3 new partners
By building more relevant partnerships all over the globe, we’re ensuring that our world-leading network of gaming app creators get the most out of the Overwolf platform, as well as getting the best earning potential possible.
What’s next
As our audience continues to grow internationally, we will continue to scale our efforts to find local partners and boost regional revenue even further. We’ll keep you updated on our progress and hope to continue expanding our partnerships into 2026.
Overwolf Ads is a world-leading gaming platform empowering advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites. Ranked by Comscore as #4 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global DSPs, SSPs, brands and agencies such as The Trade Desk, Magnite, Amazon Ads, Pubmatic, Universal Pictures, P&G, Nissan, KFC, WPP, Dentsu, Havas and more. For more information on Overwolf, visit www.overwolf.com/ads.