📰 Overwolf Developers Newsletter – January 2026
Welcome to 2026!
A new year is officially underway, and we’re kicking it off with fresh games, helpful guidance, and a look at what’s ahead for the Overwolf platform. From newly launched titles and overlay support to best practices and upcoming conversations with the team, January sets the tone for an exciting year ahead.
Our main topics this month:
🎮 New Game Support: Hytale & Arknights: Endfield
🧭 Guide of the Month: First-Time User Experience (FTUE)
📣 Brand Partnerships: January Kickoff
🛒 Tebex: 2026 Sales Calendar
🎮 New Game Support: Hytale & Arknights: Endfield
Hytale – Now Live!
One of the most anticipated sandbox games is finally here, Hytale officially launched, and we already support it on Overwolf with overlay support and basic game events.
Hytale Game ID: 27618
This title is especially exciting for developers who already build Minecraft apps or mod-related experiences. Hytale should feel familiar, while opening up fresh opportunities to experiment and expand in this space.
Arknights: Endfield – Overlay Support Available
Overlay support is now live for Arknights: Endfield, the new and highly anticipated title in the Arknights universe.
Arknights: Endfield Game ID: 27724
If you’re already brainstorming ideas or need specific events to get started, reach out to your DevRel, we’re happy to research and coordinate with the relevant teams.
We’re excited to see what you’ll build! 🚀
🧭 Guide of the Month: First-Time User Experience (FTUE)
Your app’s First-Time User Experience (FTUE) is often the most critical moment in the user journey.
FTUE covers everything from the first few seconds a user opens your app, to longer onboarding flows in more complex products. Whether your app is encountered in-game, on desktop, or both, the goal is the same:make a great first impression and communicate value clearly and efficiently.
We highly recommend reviewing and optimizing your FTUE to improve retention, engagement, and overall satisfaction.
👉 Read the FTUE & Onboarding Guide
📣 Brand Partnerships – January Kickoff
The Overwolf Ads team is kicking off 2026 with a New York roadshow, continuing to drive awareness and advertiser demand across the ecosystem.
🎤 Events: Major DSPs & SSPs Roadshow
Our CMO Shahar Sorek, and CRO Elazar Heim met with leading Demand-Side and Supply-Side platforms to showcase how Overwolf supports creators and enables scalable in-game monetization.
Meetings included: Microsoft, PubMatic, Magnite, TripleLift, Equativ, and Index Exchange.
👉 What this means for developers:
- Stronger awareness of Overwolf across major buying platforms
- Increased advertiser confidence in the ecosystem
- More demand flowing into Overwolf inventory — and more monetization opportunities for your apps
🧡 Support Main
Here’s to a strong start to 2026. Thank you for continuing to build, experiment, and push what’s possible on Overwolf. We’re excited for what this year will bring, and we’re glad to build it together.
Curious to see what’s coming next? Check out our roadmap.
Questions or feedback? Reach out to us at developers@overwolf.com
— The Overwolf Team