đź“Ť Monday April 27 - Wednesday April 29 | Miami Beach
Overwolf Ads team is coming to POSSIBLE Miami and we can't wait to see you there!
Want to meet up?
Reach out to our team and visit our Fontainebleau suites for 1-2-1 discussions about the future of premium gaming supply for media buyers.
Gaming Claimed the Attention Crown. Now it has the Richest First-Party Data
Nathan Lindberg, our VP of Global Brand Partnerships, will be discussing how premium gaming environments, combined with O&O 1st party data, is levelling up media plan performance for dentsu, WPP, Publicis, Havas, Omnicom & more!
đź“Ť Innovation Stage
đź“… April 27th
⏰ 3:15 PM
Find out more here.
First-party data as a structural advantage
Deterministic first-party data is categorically different: it reflects what users actually installed, actually played, and actually engaged.
Our new technology is based on that foundation, combining exclusive first-party data with third party knowledge to activate high-intent audiences accross hundreds of the top gaming titles.
"No proxies. No modeled assumptions. Just real identity at scale."
Built for brand, performance, and vertical strategies
Our main goal is to serve the full range of programmatic campaign objectives. For brand advertisers, it delivers high-attention audiences at scale across 113 million monthly active users. For performance marketers, deterministic behavioral signals tied directly to in-game activity and installed software provide the intent data that drives measurable outcomes. For buyers executing vertical strategies (Automotive, Finance, CPG, Entertainment and many more), our first-party data enables cross-category alignment of gaming audiences that are otherwise difficult to reach through conventional channels.
For DSPs and SSPs, we offer persistent, activatable audience packages with a deterministic identity spine, backed by 500+ exclusive publisher integrations across the Overwolf ecosystem. The signal quality and segment stability are designed to improve algorithmic performance from the first impression.
The audience has always been there. Now the data is built to match it.
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, LancĂ´me, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.