Welcome back to the second episode of The Leaderboard Insights Podcast series for brands and advertisers interested in gaming!
Each month we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix.
This month, we had the pleasure of speaking with Don McLean, dentsu's Director of Gaming Agency Services for the Americas. Don, who has collaborated with Overwolf on multiple successful projects, shared insights from his 12+ years working at agencies where he specialized on everything from global strategy to digital planning, social media, PR, and beyond.
This episode explores:
- How gaming IPs are fueling the transmedia boom with movie and TV show adaptations, expanding franchises across screens and formats
- dentsu's most recent campaigns with Naked Juice and Butterfinger which are breaking campaign benchmarks
- Gaming as the new social media where Gen Z is spending more time forming communities and making purchase decisions
- How fandom is fueling brand conversation through active engagement and driving deeper brand affinity
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About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 100 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as #2 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.