Gaming is no longer a niche. It’s the dominant force in global entertainment, eclipsing the combined scale of film and music. For brands in 2025, gaming is now a strategic imperative for relevance, reach, and resonance.
Today’s top 10 games drive more engagement than the 100 biggest influencers, demonstrating the unmatched power and scale of playtime across every audience demographic.
In this forward-looking conversation between Overwolf Ads and dentsu, we’ll explore:
- Why every brand needs a gaming expert in the room
- Key takeaways for an integrated gaming strategy in 2025
- KPIs and media metrics to measure brand success in gaming
- Case studies from category leaders like Pringles that are already setting the standard
Presentation information:
📆 Date: Tuesday 20th May
⏰ Time: 2:10 PM
📍 Location: HUB B3
🎤 Speakers:
- Shahar Sorek, CMO at Overwolf
- John-Paul Burke, Head of Brand Partnerships, UK & Ireland at Overwolf
- Brent Koning, EVP & Global Gaming Lead at dentsu
More information and to book your spot at Media 360 here.
Overwolf Ads is a world-leading ad tech platform empowering brands and advertisers to reach over 100M+ monthly gamers across hundreds of the world's biggest titles and premium gaming websites.
We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Interested? Learn about us here.