The IAB Annual Leadership Meeting (ALM) is the definitive kickoff for the digital media and advertising industry, and for 2026, the conversation is centered on one undeniable reality: Gaming is delivering real business outcomes.
We are thrilled to announce that Overwolf Ads, Twitch, and Microsoft are taking the stage together at this year’s summit. As brands move beyond the "experimentation" phase, this session dives into why the world’s largest marketers are including gaming into their media mix.
How Gaming Is Delivering Real Business Outcomes for Brands
This upcoming session, sponsored by Overwolf Ads and Twitch focuses on:
- Why marketers are shifting budgets into gaming
- How platforms are proving outcomes across the funnel
- The strategies driving repeat investment
Presentation information:
🗓 Date: February 3
⏰ Time: 10:30 AM
📍 Location: Desert Ballroom 7 & 8 | Palm Springs
Speakers:
- Nathan Lindberg, VP, Brand Partnerships, Overwolf
- Jonathan Stringfield, VP, Microsoft Advertising & Gaming Business Leadership, Microsoft Advertising
- Tyler Haruta, Creative Director, Twitch Brand Partnership Studio, Amazon Ads
More information and to book your spot at IAB ALM.
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as the #2 Biggest US Gaming Property, winner of ADWEEK's Top Ad Tech Company, Digiday's Best Gaming Ad Tech and The Drum's Best Platform/Tech Partner of the Year, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.