We are super excited to announce the official launch of our video podcast series for brands and advertisers interested in gaming!
The podcast series is an extension of our previously written Leaderboard Insights feature found within our High Scores monthly newsletter; collating the best brand campaigns and trends in gaming each month and delivering it to over 7,000 subscribers (including dentsu, Publicis, Wavemaker & more).
Premiering inside our newsletter each month moving forward, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers interested in gaming as part of their marketing mix.
In our debut episode, we dive deep into Chipotle’s unique and long-term gaming strategy with Christopher Mann, SVP at rEvxp, the gaming division of rEvolution.
Alongside his work on Chipotle’s gaming strategy, Chris draws from an impressive background working at the intersection of gaming and advertising for over 20 years. He led T-Mobile’s entry into esports during his tenure at WME, spearheaded Campbell’s Chunky Soup’s decade-long NFL partnership, and held VP of Partnerships positions for iconic US esports teams Dignitas and NRG.
Hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, our first episode explores:
- How Chipotle's gaming strategy zeroes in on FGC (Fighting Game Community) partnerships in major titles like Street Fighter & TEKKEN
- Why brands should be thinking long-term in gaming and capitalizing on ‘white space’
- Unique gaming trends for 2025 and beyond that brands should be considering right now
Want to know when our next podcast episode drops?
Subscribe to our High Scores monthly newsletter (LinkedIn + Email) and get it straight to your desk every month.
About rEvolution
rEvolution is a global, fully independent, global, and fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. Simply put, we authentically connect brands to fans that drive business performance.
For more information, visit www.revolutionworld.com.
About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 100 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as #2 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.