Join Us at GamesBeat Hollywood & Games
đź—“ Date: December 11, 2025
⏰ Time: 9:30 AM - 9:55 AM
đź“Ť Location: Grammy Museum, Stage 1 (2nd Floor, Clive Davis Theater)
Featuring:
- Shahar Sorek, CMO, Overwolf
- Marcus Liassides, SVP of Digital Gaming, Mattel
- Alex Lee, Lead News Writer, GamesBeat
What's the Presentation About?
Studios and brands are increasingly bringing iconic IP into the world’s most-played games to drive engagement, brand affinity, and meaningful new revenue streams.
Join Shahar Sorek, CMO of Overwolf, and Marcus Liassides, SVP & Global Head of Digital at Mattel, for a tactical look at how partners like Universal Pictures, Paramount, Warner Bros., Hasbro, and Mattel are activating IP across platforms like Fortnite, Roblox, Minecraft, and ARK: Survival Ascended. This session explores premium mods, branded interactive experiences, attribution models that tie gameplay to real-world sales, and the rise of “genre-targeting” to reach specific gamer cohorts.
Attendees will walk away with a clear understanding of what’s working now, and how to build IP activations that resonate at scale.
About Overwolf Ads
Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.
Ranked by Comscore as #2 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more.
For more information on Overwolf, visit www.overwolf.com/ads.