Welcome back to a new episode of The Leaderboard Insights Podcast! If you're interested in the future of gaming advertising and community-driven brand campaigns, you’re in the right place.

Each month, we interview the industry’s brightest minds to uncover in-depth and tangible insights for brands and advertisers looking to add gaming into their marketing mix.

This month, Nathan Lindberg is joined by VP of Global Media at Liquid Advertising, Nikki DePaola, a seasoned advertising professional with over 14 years of experience at Liquid. She oversees media strategy, planning, and buying across North America, LATAM, and Europe, and a large focus on APAC across a diverse portfolio of gaming, ranging from indies to AAA.  Her role has increasingly expanded towards marketing with a global mindset, which includes managing Liquid’s overseas expansion strategies.  Highlights from her career include the campaigns for: Final Fantasy VII Remake, The Witcher 3, Persona 5 Royal, Zenless Zone Zero, and Guild Wars 2 End of Dragons.

As Liquid’s global footprint expands, Nikki’s work focuses on connecting publishers with players worldwide, blending data-driven insights with amazing creative strategy.

In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:

• The challenges endemic publishers face in shifting players’ attention to new releases as audiences spend more time in fewer games.
• The paradox of abundant data and stricter privacy rules, making first-party data increasingly vital for effective media strategies.
• How media buying has shifted from broad awareness to creating memorable, differentiated campaigns that resonate with entrenched players.

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About Overwolf Ads

Overwolf is a world-leading gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest titles and premium gaming websites.

Ranked by Comscore as #2 Gaming Property and Digiday’s Best Gaming Ad Tech Platform 2024, Overwolf is trusted by global brands and agencies such as Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk and more. 

For more information on Overwolf, visit www.overwolf.com/ads.