Developers November Newsletter - $300M Paid to In-Game Creators

November arrives with a fresh stack of updates across games, monetization, and creator growth. From new game events to industry-wide recognition and a major milestone for the in-game creator economy, this month brings plenty of reasons to look ahead with excitement.

Our main topics this month:

$300M Paid to In-Game Creators🎮 New Game Events: Battlefield 6🔑 Why Your App Should Add a User Login Experience📣 Brand Partnerships: November Highlights💥 High Impact Ads – Updated Docs & Developer Feedback

$300M Paid to In-Game Creators — A Milestone for Gaming

A major moment for everyone building on the Overwolf ecosystem: This year, total payouts to in-game creators surpassed $300M.

This milestone isn’t just a number; it’s a signal that the in-game creator economy is becoming one of the most powerful engines in gaming. Modders, app developers, server owners, map creators, and more are building sustainable businesses through their creativity and expertise.

👉Forbes covered the story here

New Game Events for Battlefield 6

The wait is over - Battlefield 6 now has official GEP support on Overwolf!With the game’s massive player base and explosive launch, these new events open the door for powerful experiences.

👉Start exploring all supported events here

We highly recommend integrating a user login experience into your app; it not only enhances the user experience but also unlocks significant advantages for growth, personalization, and monetization.

What you gain:

Smoother onboarding and better retention
Ability to sync preferences and data across sessions
Access to features that rely on authenticated identity
Increased ad revenue potential via Hashed Emails

Hashed Emails Have already proven to improve fill rates and yield in many apps, giving developers a measurable revenue boost.

👉Learn more about adding a login experience

👉Learn more about Hashed Emails & identity-based monetization

Brand Partnerships – November Highlights

Our Brand Partnerships team continues to amplify awareness and advertiser demand across the Overwolf ecosystem, unlocking more monetization opportunities for developers.

🏆 Awards & Industry Recognition

Overwolf Ads x The Drum Awards 2025 – 5 Wins!

Recognized across Media & Digital Experience categories:

🥇 Platform/Tech Partner of the Year – Gold

🥈 Game-Changing Technology – Silver

🥈 Entertainment & Consumer Technology – Silver

🥈 In-Game – Silver

🥉 Best Interactive or Gamified Experience – Bronze

Overwolf PR Wins

TBPN Live: CEO Uri Marchand on sustainable creator economies and our north star: creator payouts

Events

Goldbach (Switzerland): Overwolf CMO spotlighted the growing opportunity for brands in gaming
GamesBeat Next: Uri joined leaders from Roblox and Wonder Works Studio for a discussion on the future of UGC and creator-driven revenue models

High Impact Ads – Updated Documentation

Your enthusiasm for our new High-Impact ad unit has been loud and clear, and your feedback has helped us refine the integration flow.

We’ve updated the documentation to make implementation easier, smoother, and better aligned with your UI needs.

👉Explore the improved docs here

If you’d like to join the pool of apps running High Impact ads or want help with integration, please reach out to your DevRel manager.

🏆Quest Complete

Overwolf Native Updates – Latest improvements and fixes now live.
New Games Added – Support for dozens of additional titles.
Game Event Releases – Battlefield 6 and more. Changelogs are available on the roadmap.

🏹 On the Hunt

Upcoming GEP integrations for new and trending titles
If your dream game doesn’t have events yet, request them in the Discord Requests forum

🧡 Support Main

As we head into the final stretch of 2025, thank you for building, experimenting, and pushing the boundaries of what in-game experiences can be. More updates and a few surprises are on the way.

Curious to see what else we're planning? Check out our roadmap.

For any suggestions or feedback, feel free to reach out to us -

developers@overwolf.com

Overwolf Blog