Developers May Newsletter - Store Page Level-Up

May is here, and with it comes a fresh wave of momentum across the gaming world - significant updates, new titles on the horizon, and plenty of energy ahead of the summer season. It’s a great moment to fine-tune your projects, explore new tools, and push forward while the community buzz is high. Let’s get into it.

Our main topics of the month:

Store Listing Level-Up
Sales Team Update
New Ad Formats

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Store Listing Level-Up

Your app deserves the best first impression, and we’re here to help make that happen. This month, we’re launching a new initiative to support developers who need help upgrading their store listings with high-quality visuals and layout improvements.

As an example of what you can expect, we recently partnered with Treestn, the developer of Tarkov Companion, to improve their store page.

Interested in giving your app page a makeover?
Fill out this form!

Keep in mind that this offer is limited and we’ll use your responses to gauge interest and build a support schedule accordingly.

Sales Team Update

Our growing Brand Partnerships team has been focused on expanding direct brand campaigns and improving CPMs and fill rates, which is already impacting developers!

Highlights from May:

Our CEO, Uri Marchand, joined a thought-leadership panel hosted by Procter & Gamble to promote Overwolf’s advertising solutions.
Our team participated in key events, such as ThinkLA’s Gaming Brunch (as sponsors), Media360 UK, and PAX East Boston (where we held an Overwolf happy hour).
High Scores Dinner LA returned for another round, bringing Overwolf together with top agency and brand leaders.
We hosted Lunch & Learns with teams from Liquid Advertising and MediaHub.
Overwolf featured in Digiday, Business Insider, and Deconstructor of Fun, highlighting the growing value of UGC in gaming and our role in shaping that future.

These activities are already leading to more direct brand deals and new campaign briefs, which means higher-quality ads, stronger monetization, and better results for your apps, and we’re just getting started.

Overwolf Pax East Happy Hour

New Ad Formats

We’re expanding your monetization toolkit with two new ad formats, each with unique benefits and use cases!

House Ads: Promote Your App During No-Fill
Now available via the Developer Console, House Ads let you display a static promo banner when no programmatic ad is available.

Use it to:

Promote a feature or update in your app
Cross-promote between multiple apps
Redirect users to tutorials or settings

You can upload an image, set an optional click-through link, and define an in-app event trigger. Just remember that House Ads are for internal promotions, not external ones.

Want to try it out?
Check out the documentation here.

Performance Ads: Maximum Visibility for Maximum Impact
Available to select partners, Performance Ads appear as an overlay on top of your app window and are built for engagement and conversions.

These units:

Trigger on launch or key moments in your app
Support programmatic and direct campaigns
Are optimized for clicks and performance-based payouts

Interested in joining the Performance Ad pilot? Read more here, and contact your Developer Relations Manager.

🏆Quest Complete - Recent Victories and Milestones

Overwolf Electron Version 34.5.5 - We have updated the underlying Electron version to 34.5.5 and more. Check the notes here.
App Screens Documentation - As we continue improving the documentation website, this month’s highlight is on our new App Screens and Behavior Guide, which focuses on implementing best practices for using windows in your app.
New Games - We have added support for 74 new games! Look up the complete game list.
Game Events - New game events for Splitgate 2, Schedule I, and more! Our roadmap lists all important GEP releases. See the various changelogs for released events here.

🏹On The Hunt - Ongoing Efforts and Progress Updates

New trending game: Splitgate 2 - This sequel to the beloved fast-paced arena shooter just released for open beta! Splitgate 2 already has over 14K gamers on Overwolf testing it and shows great promise for supporting apps.

Our first set of game events is already ready here! Let us know if you plan on supporting this game with an existing or new app.
Upcoming Game Events - We are working to add new game events for LoL, Marvel Rivals, PUBG for Electron, and more! See upcoming events here.
The Right Events for Apps - Found a game you want to make an app for, but there are no events? Let us know by posting a request in our Discord requests forum! (make sure you have joined our Discord community to get access).

🧡Support Main - Community Highlights and Updates

Slack Support Bot - We've started piloting a new AI Bot Support channel in Slack. The bot is still in beta stages, but we'd love for you to try it and share your feedback. Join #overwolf-ai-helper and challenge the new bot with your questions!
Want to own some cool Overwolf swag? If your app passed 5,000 downloads and you have not ordered one yet, go here to order your own Overwolf milestone t-shirt!

Join our Community

Looking to get tech support, bounce ideas around, suggest new features, or maybe just chat with fellow developers and our team? JOIN THE COMMUNITY

Curious to see what else we're planning? Check out our roadmap. 

For any suggestions or feedback, feel free to reach out to me - dror.haberman@overwolf.com | @doctoroyster

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